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The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

August 6, 2022

August 6, 2022 Marketing:

Marketing:

Melt TV | Episode 177 | ITC’s Sameer Satpathy

"ITC is not in the trial business, it's in the repeat business."

August 5, 2022

August 5, 2022 News:

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Melt Update | 5 August | WPP H1 revenue up 10.2% and MORE

Meanwhile, Reliance Retail to bring Balenciaga to India.

August 4, 2022

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Melt Update | 4 August | Govt withdraws Personal Data Protection Bill and MORE

Meanwhile, PwC India has announced the acquisition of Venerate Solutions.

August 3, 2022

August 3, 2022 News:

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Melt Update | 3 August | S4 Capital brings in Colin Dey & Chris Martin and MORE

Meanwhile, Tinder CEO Renate Nyborg, steps down.

August 2, 2022

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Melt Update | 2 August | Instagram Reels can now be boosted as ads and MORE

Meanwhile, Zomato rebrands as ‘Eternal’.

August 1, 2022

August 1, 2022 News:

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Melt Update | 1 Aug | ByteDance plans TikTok Music and MORE

Meanwhil, Zee Media reported a consolidated net profit of Rs 4.55 crore for the first quarter ended June 2022.

July 30, 2022

July 30, 2022 Marketing:

Marketing:

Melt TV | Episode 176 | Sir Martin Sorrell

"India doesn't get the attention and the awards it deserves."

July 29, 2022

July 29, 2022 News:

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Melt Update | 29 July | Google delays cookie-cutting deadline to 2024 and MORE

Meanwhile, PepsiCo India moves media mandate to Publicis Groupe.

July 28, 2022

July 28, 2022 News:

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Melt Update | 28 July | Coca-Cola to introduce Limca Sportz and MORE

In other news, the Asian Cricket Council (ACC) has decided to relocate Asia Cup tournament from Sri Lanka to the UAE.

July 27, 2022

July 27, 2022 News:

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Melt Update | 27 July | Arvind Krishnan & Prajato Guha Thakurta launch Manja and MORE

Meanwhile, Flipkart and Pocket FM collaborate on audiobooks.