melt

The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

July 26, 2022

July 26, 2022 News:

News:

Melt Update | 26 July | Mastercard title sponsor for all BCCI matches and MORE

Meanwhile, Nike splits media biz with Initiative & PMG.

July 25, 2022

July 25, 2022 News:

News:

Melt Update | 25 July | Hansa: Amitabh Bachchan most recognised celebrity and MORE

Meanwhile, Disney Star has secured the broadcast and digital streaming rights to telecast Australian cricket in India.

July 23, 2022

July 23, 2022 Marketing:

Marketing:

Melt TV | Episode 175 | L’Oreal’s Asmita Dubey + Kantar’s Soumya Mohanty

"L'Oreal is shaping the future of beauty with a combination of science, technology and creativity."

July 22, 2022

July 22, 2022 News:

News:

Melt Update | 22 July | IPG posts 4.6% YoY organic net revenue growth in Q2’22 and MORE

Meanwhile, on Instagram new video posts shorter than 15 minutes will be shared as reels.

July 22, 2022

July 22, 2022 News:

News:

Melt Update | 21 July | New Zealand Cricket & Dream Sports sign 5-year deal and MORE

Meanwhile, Vishal Malhan has been elevated as the President - Sales & Marketing at Pidilite Industries Limited.

July 20, 2022

July 20, 2022 News:

News:

Melt Update | 20 July | Omnicom posts 11.3% organic growth in Q2’22 and MORE

Meanwhile, Havas Group has announced the launch of UK-based creative agency Cake in India.

July 19, 2022

July 19, 2022 News:

News:

Melt Update | 19 July | Under Armour / Underdog Athletics signs Neeraj Chopra and MORE

Meanwhile, Sony Pictures Networks India (SPN) has acquired the exclusive TV and digital rights for the Birmingham 2022 Commonwealth Games.

July 15, 2022

July 15, 2022 Research:

Research:

Melt TV | Episode 174 | Richard Edelman

What brands can learn from Volodymyr Zelensky + Why India is the growth market for Asia + more!

July 15, 2022

July 15, 2022 News:

News:

Melt Update | 15 July | Govt Regulation Of Digital Media and MORE

Meanwhile, Wieden+Kennedy India has announced the appointment of Ayesha Ghosh as MD.

July 14, 2022

July 14, 2022 News:

News:

Melt Update | 14 July | Netflix selects Microsoft as global ad-tech & sales partner and MORE

Meanwhile, Havas Group India has announced a strategic tie-up with Kolkata based digital marketing agency Quite Easily Done.