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The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

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Melt Update | 1 July | Leo Burnett is creative partner for PepsiCo India and MORE

Meanwhile, WPP has announced “Making Space” – a new initiative focused on giving people 'space’ to look after their wellbeing and inspire creativity.

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Melt Update | 30 June | Adani Sportsline partners Indian Olympic Association and MORE

Meanwhile, Ravi Shastri is FanCode’s new brand ambassador.

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Melt Update | 29 June | Rishi Negi appointed CEO of Endemol Shine India and MORE

Meanwhile, Akash Ambani takes over as Chairman of Reliance Jio Infocomm/

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Melt Update | 28 June | Wunderman Thompson India launches Wunderman Thompson Health and MORE

In other news, 400+ crypto ads violated ASCI norms in Jan-May ‘22.

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Meanwhile, Zomato to acquire Blink Commerce.

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Melt TV | Episode 171 | Highlights from #KCA22 & Cannes Lions

Elephants, Lions, and more!

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Melt Update | 24 June | Reddit acquires Machine-Learning platform, Spell and MORE

Meanwhile, Payments on WhatsApp ties up with RazorpayX.

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Melt Update | 23 June | Paramount+ in India and MORE

Meanwhile, Yes Bank today announced the appointment of Nipun Kaushal as the Chief Marketing Officer (CMO) for the Bank.

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Melt TV | Episode 170 | Swati Bhattacharya

“There’s a need for pitch-fees. It will help clients decide what they really want.”