melt

The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

June 17, 2022

June 17, 2022 News:

News:

Melt Update | 17 June | The stage is set for KCA22 and MORE

Meanwhile, Zee Media has appointed Devdas Krishnan as Chief Business Officer for India Dotcom Pvt Ltd business.

June 15, 2022

June 15, 2022 News:

News:

Melt Update | 15 June | RD&X Network gets Ashish Bhasin and MORE

Meanwhile, Rajnish Kumar moves on from ITC Limited.

June 13, 2022

June 13, 2022 News:

News:

Melt Update | 13 June | Reports: IPL Media Rights value crosses Rs 43000 cr and MORE

Meanwhile, I&B Ministry advises against ads for online betting platforms.

June 11, 2022

June 11, 2022 Marketing:

Marketing:

Melt TV | Episode 169 | Gaurav Gupta

"We are an auto-tech, digital first brand."

June 6, 2022

June 6, 2022 News:

News:

Melt Update | 6 June | Adobe appoints new Marketing Head for India and MORE

Meanwhile, Wondrlab has acquired Neon, a performance marketing agency.

June 4, 2022

June 4, 2022 Marketing:

Marketing:

Melt TV | Episode 168 | Sandeep Bhushan

"The Metaverse helps solve for various social opportunities."

June 3, 2022

June 3, 2022 News:

News:

Melt Update | 3 June | Havas Group India and Langoor announce separation and MORE

Meanwhile, MX Gold to launch 'Watch Now, Pay Later' feature.

June 2, 2022

June 2, 2022 News:

News:

Melt Update | 2 June | Sheryl Sandberg to step down as COO of Meta and MORE

Meanwhile, GroupM + Wunderman Thompson & Amazon Ads launch playbook.

June 1, 2022

June 1, 2022 News:

News:

Melt Update | 1 June | 10-25% rise in AdEx by top consumer cost and MORE

Meanwhile, Vi announced the launch of “Vi Ads” – an AI/ML driven Adtech platform.

May 28, 2022

May 28, 2022 Advertising:

Advertising:

Melt TV | Episode 167 | “Open House” with Piyush Pandey & Rajiv Bajaj

"Advertising should mirror a company's strategy."