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The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

News:

Melt Update | 27 May | Instagram extends Reels duration to 90 seconds and MORE

Meanwhile, Fox Star Studios has rebranded itself to Star Studios.

News:

Melt Update | 26 May | Durga Raghunath joins Google India and MORE

Meanwhile, Jack Dorsey has exited from Twitter's Board of Directors, as per media reports.

News:

Melt Update | 25 May | Sidharth Rao to exit Dentsu in Dec ‘22 and MORE

Meanwhile, Starbucks is pulling its brand out of the Russian market.

News:

Melt Update | 24 May | R.I.P. Anant Rangaswami

Kyoorius and MELT deeply mourn the demise of Anant Rangaswami, who among several roles, also served as Editor of MELT.

Marketing:

Melt TV | Episode 166 | Zeenah Vilcassim

"India is a super exciting and unique market."

News:

Melt Update | 19 May | Disney Star to launch Odia channel Star Kiran and MORE

Meanwhile, Retention cloud CleverTap, has acquired Leanplum, a San Francisco-based multi-channel customer engagement platform.

News:

Melt Update | 18 May | Laqshya PR introduces NewsCoverage.in and MORE

Meanwhile, Kantar has announced that Link AI for Digital, an AI-powered ad testing solution.

News:

Melt Update | 17 May | Dentsu Group revises organic growth guidance and MORE

In other news, Netflix is considering launching a live streaming option, as per media reports.

News:

Melt Update | 16 May | SEBI suggests no celebrity endorsement for the crypto industry and MORE

Meanwhile, Swiggy has announced the acquisition of Dineout from Times Internet.

Marketing:

Melt TV | Episode 165 | Tarun Garg

"Our customer today is getting younger and younger."