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The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

News:

Melt Update | 13 April | CII Report: “South digital market growing at 15% CAGR” and MORE

Meanwhile, Kashyap Vadapalli has quit his role as CMO of furniture brand, Pepperfry.

News:

Melt Update | 12 April | ASCI elevates Manisha Kapoor as CEO and MORE

Meanwhile, Bounteous, a digital innovation agency based in Chicago, formally launched operations in India.

News:

Melt Update | 11 April | Arjuna Gaur named Dentsu Webchutney & dentsuMB CCO and MORE

Meanwhile, Zee Media Corporation Ltd. has launched a news channel catering to Delhi, NCR and Haryana.

Media:

Melt TV | Episode 161 | Vinit Karnik

"Sports sponsorship in India crossed INR 9,500 crores in 2021."

News:

Melt Update | 8 April | Tata launches Tata Neu and MORE

Meanwhile, Meta will enable users to share videos to Facebook Reels from third-party apps, directly.

News:

Melt Update | 7 April | Invesco to offload 7.8% stake in Zee and MORE

Meanwhile, Disney+ Hotstar launched a three-month mobile subscription plan priced at Rs 149.

News:

Melt Update | 6 April | Gautam Reghunath & PG Aditiya launch “Talented” and MORE

Meanwhile, PepsiCo India ends its three-decade-old ties with WPP firms Mindshare and Wunderman Thompson.

News:

Melt Update | 5 April | GroupM launches Finecast in India and MORE

Meanwhile, JBL has announced the appointment of Doja Cat as a global brand ambassador.

Research:

Melt Update | 4 April | Disney Star to launch Pravah Pictures and MORE

Meanwhile, Vivek Sharma has quit his role as Chief Marketing Officer at Pidilite Industries.

Advertising:

Melt TV | Episode 160 | Roopak Saluja

“Production companies / content studios can help bridge the gap in branded entertainment.”