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The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

April 1, 2022

April 1, 2022 News:

News:

Melt Update | 1 April | PharmEasy brings Aamir Khan on board and MORE

Meanwhile, as per CRISIL India’s print media sector is projected to log 20% topline growth at Rs 27,000 crore in FY23.

March 31, 2022

March 31, 2022 News:

News:

Melt Update | 31 March | Twitter testing collaboration tool and MORE

In other news, S4 Capital 2021 results postponed because of PwC audit delay.

March 30, 2022

March 30, 2022 News:

News:

Melt Update | 30 March | e-Auction for media rights of IPL 2023-27 tender & MORE

Meanwhile, football star Lionel Messi has signed an agreement worth more than $20 million to promote digital fan token company Socios.com

March 29, 2022

March 29, 2022 News:

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Melt Update | 29 March | Ayan Banik joins Wunderman Thompson as SVP – strategy & MORE

Meanwhile, Instagram looks to improve discoverability of social movements.

March 28, 2022

March 28, 2022 News:

News:

Melt Update | 28 March | Snap acquires NextMind for Future AR Glasses & MORE

Meanwhile, Emami announced the acquisition of Dermicool from Reckitt.

March 26, 2022

March 26, 2022 Advertising:

Advertising:

Melt TV | Episode 159 | DDB Mudra Group’s Aditya Kanthy & Rahul Mathew

"Clients today want unexpected work that works."

March 25, 2022

March 25, 2022 News:

News:

Melt Update | 25 March | GroupM ESP: Indian sports sponsorship crossed Rs 9,500 crore in 2021 & MORE

In other news, The Competition Commission of India (CCI) has ordered an investigation against Google based on complaints from the Indian Newspaper Society (INS).