February 24, 2024
February 24, 2024 Media:
Media:
"Advertisers should focus on volume growth, not just profit growth."
February 16, 2024
February 16, 2024 Media:
Media:
“Despite facing macroeconomic challenges, we remain optimistic about the industry. At 10.2% India will be the fastest growing top market.
February 10, 2024
February 10, 2024 Marketing:
Marketing:
"All our campaigns and activations have to stay true to the brand promise and proposition."
February 2, 2024
February 2, 2024 Marketing:
Marketing:
MELT learns from one of India’s finest marketing minds, Harit Nagpal (MD & CEO, Tata Play) and Author of "Adapt To Thrive, Not Just Survive".
January 26, 2024
January 26, 2024 Advertising:
Advertising:
“Agencies, Brands and Brand Managers just aren’t doing enough. We all need to do more.”
January 19, 2024
January 19, 2024 Marketing:
Marketing:
“Reputation is not about people. It is about what the world sees.”
January 12, 2024
January 12, 2024 Marketing:
Marketing:
"If you have a job in 2024, don't let go of it."
January 5, 2024
January 5, 2024 Marketing:
Marketing:
"The market does not reward you for hope. It rewards you for real numbers. And so, the language of marketers needs to change."
January 5, 2024
January 5, 2024 Marketing:
Marketing:
"2023 has been an average year for India's consumption story."
