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The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

March 19, 2022

March 19, 2022 Advertising:

Advertising:

Melt TV | Episode 158 | Schbang’s Akshay Gurnani & Sohil Karia

"The need of the hour is fast creativity and fast content."

March 17, 2022

March 17, 2022 News:

News:

Melt Update | 17 March | Starbucks CEO Kevin Johnson to retire next month & MORE

Meanwhile, Twitter restored the reverse-chronological feed to show the latest Tweets first.

March 16, 2022

March 16, 2022 News:

News:

Melt Update | 16 March | VMLY&R announces APAC leadership revamp & MORE

Meanwhile, The Advertising Agencies Association of India (AAAI) announced a contest to redesign its logo.

March 15, 2022

March 15, 2022 News:

News:

Melt Update | 15 March | Leadership Announcements From Mediabrands India & MORE

Meanwhile, Instagram announced that it will finally be allowing ‘Live’ creators to appoint moderators during their streams.

March 14, 2022

March 14, 2022 News:

News:

Melt Update | 14 March | ViGames launched in partnership with Nazara Tech & MORE

Meanwhile, WPP announced the launch of a Global Engineering Centre (GEC) in Chennai.

March 11, 2022

March 11, 2022 Media:

Media:

Melt TV | Episode 157 | Sam Balsara

The report estimates that India will continue to be the fastest-growing advertising market in the world, while Global AdEx is estimated to grow at 11%.