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The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

News:

Melt Update | 4 March | BARC weighs postponing date to resume ratings & MORE

Meanwhile, Reddit introduces Discover tab.

News:

Melt Update | 3 March | IPL AdEx set to cross Rs 4000 Cr and MORE

Meanwhile, 8 Grand Prixs for Indian agencies at this year's Spikes Asia.

News:

Melt Update | 2 March | Pooja Jauhari takes over as CEO of VMLY&R India & MORE

Meanwhile, Famous Innovations gets new business heads in Kaushal Kansara and Renjita Menon.

News:

Melt Update | 1 March | Wieden+Kennedy appoints Santosh Padhi as CCO and MORE

Meanwhile, Ashneer Grover resigns from BharatPe board.

Marketing:

Melt TV | Episode 156 | #CreativeComeback | Deepika Warrier

"Life happens. Babies are born, we get cancer, our parents age and need us. These life experiences make creativity richer and deeper."

Marketing:

Melt TV | Episode 155 | Anil Viswanathan

Marketing to a Gen Z audience using QR codes, the art of casting and more.

Marketing:

Melt TV | Episode 154 | Rajashree R (TCS) & Partha Sinha (The Ad Club)

The challenge of building a global brand from India.

Research:

Melt TV | Episode 153 | RJ Youngling

"Entrepreneurial science can help companies market correctly and simplify their value proposition."

Media:

Melt TV | Episode 152 | Shashi Sinha

"We will finally life the finger from the pause button and truly grow in 2022."

Advertising:

Melt TV | Episode 151 | Kunal Jeswani

"Aim to change the perception about Ogilvy."