melt
Articles by melt
January 8, 2022 Advertising:
Advertising:
Melt TV | Episode 150 | Rohit Ohri
"It's time to stop waiting for the light at the end of this dark tunnel. Instead, it's time to light the tunnel."
January 1, 2022 Marketing:
Marketing:
Melt TV | Episode 149 | Suresh Narayanan
"People, Planet and Partnerships are my key priorities for 2022."
December 25, 2021 Advertising:
Advertising:
Melt TV| Episode 148 | This Year’s Most Enjoyable Christmas Advertising
In this episode, Melt curates the advertising that stood out amidst the outpouring of festive marketing messages.
December 17, 2021 Marketing:
Marketing:
Melt TV | Episode 147 | Sir Martin Sorrell
"Digital will dominate in 2022."
December 11, 2021 Marketing:
Marketing:
Melt TV | Episode 146 | Highlights From Kyoorius Designyatra 2021
What makes good design, good?
December 4, 2021 Research:
Research:
Melt TV | Episode 145 | Dolly Jha
"The onus of pushing budgets on research lies on the advertiser, not on the media agency, nor the research company."
November 27, 2021 Advertising:
Advertising:
Melt TV | Episode 144 | The “Koo Kiya Kya” Campaign
"The intention for "Koo Kiya Kya" is to be a recruitment campaign for creators."
November 20, 2021 Advertising:
Advertising:
Melt TV | Episode 143 | Subhash Kamath
"With great creative power comes great responsibility."
November 15, 2021 News:
News:
Melt Update | 15 Nov | Facebook Plans To Integrate Commerce Into Communities & MORE
In other news, the dislike count on YouTube will now be private across all videos on the platform.
November 13, 2021 Advertising:
Advertising:
Melt TV | Episode 142 | This Year’s Most Enjoyable Diwali Ads
The big theme this year was a message to support local retailers and small businesses.