melt

The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

Advertising:

Melt TV | Episode 150 | Rohit Ohri

"It's time to stop waiting for the light at the end of this dark tunnel. Instead, it's time to light the tunnel."

Marketing:

Melt TV | Episode 149 | Suresh Narayanan

"People, Planet and Partnerships are my key priorities for 2022."

Advertising:

Melt TV| Episode 148 | This Year’s Most Enjoyable Christmas Advertising

In this episode, Melt curates the advertising that stood out amidst the outpouring of festive marketing messages.

Marketing:

Melt TV | Episode 147 | Sir Martin Sorrell

"Digital will dominate in 2022."

Marketing:

Melt TV | Episode 146 | Highlights From Kyoorius Designyatra 2021

What makes good design, good?

Research:

Melt TV | Episode 145 | Dolly Jha

"The onus of pushing budgets on research lies on the advertiser, not on the media agency, nor the research company."

Advertising:

Melt TV | Episode 144 | The “Koo Kiya Kya” Campaign

"The intention for "Koo Kiya Kya" is to be a recruitment campaign for creators."

Advertising:

Melt TV | Episode 143 | Subhash Kamath

"With great creative power comes great responsibility."

News:

Melt Update | 15 Nov | Facebook Plans To Integrate Commerce Into Communities & MORE

In other news, the dislike count on YouTube will now be private across all videos on the platform.

Advertising:

Melt TV | Episode 142 | This Year’s Most Enjoyable Diwali Ads

The big theme this year was a message to support local retailers and small businesses.