melt

The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

Advertising:

Melt TV | Episode 141 | Not Just A Cadbury Ad | Featuring Shah Rukh Khan

"The core of the idea was to help small retailers. It wasn't to use a face for the brand."

Advertising:

Melt TV | Episode 140 | Bob Hoffman

"Question everything to be a good marketer."

Marketing:

Melt TV | Episode 139 | Mark Adams

Why brands cannot simply buy their way into culture.

News:

Melt Update | 18 Oct | Byju’s Appoints Mukut Deepak as Head Of Business & MORE

Meanwhile, Clubhouse introduces Music Mode and updated Search feature.

Advertising:

Melt TV | Episode 138 | Richard Holman

Breaking the 7 assumptions about creativity and creative thinking.

Advertising:

Melt TV | Episode 137 | Susan Credle

The lasting influence of Howard Luck Gossage.

Marketing:

Melt TV | Episode 135 | Mark Schaefer + Sue Unerman + Creative Picks

Understanding consumer rebellions, the speed of change and deep diving into the new #GoodLuckGirls TVC by Cadbury Dairy Milk India.

Marketing:

Melt TV | Episode 134 | GB Srithar

Using digital and virtual experiences to keep Indian tourists engaged.

Marketing:

Melt TV | Episode 133 | ZeeMELT 2021: History Is Not Bunk

Get ready to go #BackToTheFuture and magically connect a slice of history to the times we live in.

Marketing:

Melt TV | Episode 132 | Learning From Amul’s History

"All our decisions are driven by our core values."