melt

The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

Advertising:

Melt TV | Episode 131 | Senior Citizens In Advertising With Piyush Pandey

"Thank you Senior Citizens for bringing believability, credibility and honesty to advertising."

Marketing:

Melt TV | Episode 130 | Amit Jain

How the MMA can help the modern marketer.

Research:

Melt TV | Episode 129 | K Ramakrishnan on Kantar’s Consumer Connections Report

The changing landscape of the urban and rural consumer in India.

Media:

Melt | Peter Mukerjea on ‘Star Struck’ & more

"The Indian media industry needs better talent."

Research:

Melt TV | Episode 128 | Soumya Mohanty

What brands can learn from Kantar's Creative Effectiveness Awards, and why marketers should back their gut instincts with data and science.

Marketing:

Melt TV | Episode 127 | Santosh Iyer (Mercedes-Benz India)

"Our biggest competition is actually the Mutual Fund industry."

Marketing:

Melt TV | Episode 126 | Thums Up’s #PalatDe Campaign

Repositioning brand Thums Up and making the most of an Olympic opportunity.

Media:

Melt TV | Episode 125 | The Trade Desk’s Tejinder Gill

"A platform to help marketers make smarter media investments on the open internet."

Advertising:

Melt TV | Episode 124 | Highlights From The 2021 Cannes Lions

Hear from Carter Murray (CEO, FCB Worldwide), Alex Grieve (CCO, AMV BBDO) and watch Grand Prix winning work.

Advertising:

Melt TV | Episode 123 | Highlights From #KCA21

Hear from the big winners from the Kyoorius Creative Awards 2021.