melt

The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

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Melt TV | Episode 122 | Rakesh Thukral

"Do not prioritise profits over the safety of your employees, customers and stakeholders."

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Melt TV | Episode 121 | Mayur Hola

"We have to stay relevant for all our customers."

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Melt TV | Episode 120 | Nikhil Dey

"Stop trying to sell and start trying to serve."

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Melt TV | Episode 119 | Deepshikha Dharmaraj

"This is the time to collaborate, not compete."

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Melt TV | Episode 118 | K Ramakrishnan

"In times of crisis, the big grow bigger."

Research:

Melt TV | Episode 117 | Amith Prabhu

What companies, brands, CEOs and PR agencies can do in times of crisis.

News:

Melt Update | 14 May | Times Group Chairperson Indu Jain Is No More

In other news, Disney+ now has over 103 million global paid subscribers.

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Melt Update | 10 May | Sudhir Sitapati Quits HUL & MORE

Meanwhile, Dabur India enters the pain relief spray category.

Research:

Melt TV | Episode 116 | R Gowthaman

Why blockchain technology is a solution for an online world without cookies.

News:

Melt Update | 7 May | YouTube to Launch ‘Brand Extensions’ & MORE

In global news, Jaguar Land Rover Ropes in Accenture as Global Marketing Operations Partner.