melt

The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

News:

Melt Update | 6 May | Publicis Worldwide India Appoints Radhika Burman as VP – Strategic Planning & MORE

Meanwhile, L’Oréal has appointed Asmita Dubey as chief digital officer and member of the group’s executive committee.

News:

Melt Update | 5 May | S4 Capital Reports a 71% Increase in Organic Revenue & MORE

In other news, Star India has pledged financial support of Rs 50 crore for India's ongoing COVID-19 relief efforts.

News:

Melt Update | 4 May | BCCI Suspends IPL for This Season & MORE

Meanwhile, Samsung Donates Rs 37 Crores for India’s Fight Against Covid-19.

News:

Melt Update | 3 May | PepsiCo Foundation and SEEDS to Launch Community Vaccination & MORE

Meanwhile, MullenLowe Group has elevated S Subramanyeswar as chief strategy officer across Asia Pacific.

Media:

Melt TV | Episode 115 | Vinit Karnik

"Brand should explore the opportunity to sponsor a sport over a five to ten year period."

News:

Melt Update | 30 Apr |Facebook Posts Strong Numbers in New Quarter & MORE

Meanwhile, WPP has reported a 0.5% decline in its revenue less pass-through costs from the Indian market in Q1 2021.

News:

Melt Update | 29 Apr | Publicis Groupe Announces Covid-19 Support through Task Force for India Staff & MORE

In other news, Tata Motors has appointed Martin Uhlarik as the new Global Design Head of the company.

Marketing:

Melt TV | Episode 114 | Scott Goodson & Chip Walker

"It's not enough to be a 'Woke' CEO. You must be a 'Warrior' CEO."

Advertising:

Melt TV | Episode 113 | Pallavi Chakravarti

"The industry should support the growth of a woman's career."

Marketing:

Melt TV | Episode 112 | Rajashree R (CMO, TCS)

"Brands should not “want” a purpose. They need to “find” a purpose."