melt

The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

Advertising:

Melt TV | Episode 111 | Rubeena Singh

"iProspect India is now poised to operate at the intersection of brand and performance marketing."

Advertising:

Melt TV | Episode 110 | Sohini Dasgupta & Suparna Chatterjee

Talking gender equality in the advertising and film production industries.

Advertising:

Melt TV | Episode 109 | Sneha Iype Varma

Being a woman in the advertising and film production industries.

Advertising:

Melt TV | Episode 108 | Carter Murray

"Today's polarising times need agencies to deliver responsible creative ideas that can foster unity."

Marketing:

Melt TV | Episode 107 | Vivek Srivatsa (Tata Motors)

"The car-purchase journey has changed dramatically."

Media:

Melt TV | Episode 106 | Prasanth Kumar

"The markets, and the economy have the momentum required for recovery."

Advertising:

Melt TV | Episode 105 | The Most Enjoyable Ads From Super Bowl LV

Did your favourite commercial make our list?

Media:

Melt TV | Episode 104 | Sameer Nair

"Everyone has one great idea, but to create a successful company, it takes tremendous discipline."

Marketing:

Melt TV | Episode 103 | Lessons Learnt During The Lockdown

From lessons in leadership, to marketing, media and communication tips and much more.

Research:

Melt TV | Episode 102 | Fiona Bruder

"Events will stand the test of time because as human beings, we crave community."