melt

The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

Advertising:

Melt TV | Episode 91 | “Not Just A Cadbury Ad”

This year for Diwali, Mondelez India has unveiled a campaign that aims to celebrate the spirit of generosity with Cadbury Celebrations.

Research:

Melt TV | Episode 90 | Adam Ferrier

Adam Ferrier takes us through what marketing science really has to say about the role of customer insights.

Advertising:

Melt TV | Episode 89 | Allen Gannett

Flashes Of Genius: The Art & Science Of Creativity

Marketing:

Melt TV| Episode 88| Suresh Narayanan

"I want to be a businessman, with a heart."

Advertising:

Melt TV | Episode 87 | Laura Jordan Bambach

Watch Laura Jordan Bambach's session from ZeeMELT 2020, which was titled ‘The Importance Of Creativity In Challenging Times’.

Advertising:

Melt TV | Episode 86 | Chuck Porter

"Things will never return to the way they used to be."

Marketing:

Melt TV | Episode 85 | Sir Martin Sorrell

Sir Martin shares his thoughts on how COVID-19 is changing businesses and the opportunities that the pandemic has brought about.

Advertising:

Melt TV | Episode 84 | Highlights From #KCA20

A whopping 109 Black, Blue and Bronze Elephants found new homes.

Advertising:

Melt TV | Episode 83 | Dave Trott

Why advertising isn't marketing.

Research:

Melt TV | Episode 82 | Anurag Katriar

Anurag Katriar serves as the President of the National Restaurants Association of India, and is Executive Director and CEO of deGustibus Hospitality.