August 29, 2020
August 29, 2020 Marketing:
Marketing:
Find out more about Burger King, Popeye's and Tim Horton's efforts during the pandemic.
August 26, 2020
August 26, 2020 Marketing:
Marketing:
"Online video content consumption has spiked during lockdown."
August 15, 2020
August 15, 2020 Advertising:
Advertising:
The art and science of creating ad films.
August 12, 2020
August 12, 2020 Research:
Research:
"Retailers need to be where their shoppers are present."
August 3, 2020
August 3, 2020 Media:
Media:
How can a business like BookMyShow adapt to the consumer’s appetite for attending events during the lockdown? Ashish Hemrajani answers.
July 26, 2020
July 26, 2020 Marketing:
Marketing:
How Mondelez India rose to the lockdown challenge.
July 19, 2020
July 19, 2020 Advertising:
Advertising:
The case for short-term solutions, instead of long-term.
July 12, 2020
July 12, 2020 Research:
Research:
"An opportunity for brands that can offer small joys and sunshine."
July 6, 2020
July 6, 2020 Advertising:
Advertising:
"Agencies need to go beyond their traditional roles."
June 29, 2020
June 29, 2020 Media:
Media:
"Television will continue to be the dominant medium in India."
