melt

The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

Advertising:

Melt TV | Episode 71 | Ogilvy India’s Kainaz Karmakar & Harshad Rajadhyaksha

"Our partnership with long-standing clients has become tighter."

Research:

Melt TV | Episode 70 | K Ramakrishnan (Kantar Worldpanel)

"Every crisis is a big opportunity for a researcher."

Marketing:

Melt TV | Episode 69 | Saugata Gupta (MD & CEO, Marico)

"Strong brands will continue to become even stronger."

Marketing:

Melt TV | Episode 68 | Bharat Puri (MD, Pidilite Industries)

"Only the tough will emerge victorious."

Marketing:

Melt TV | Episode 67 | Amit Syngle (MD & CEO, Asian Paints)

"Now is the time leaders need to show empathy."

News:

Melt Update | 21 May | Amazon begins its food delivery service in India & MORE

Meanwhile, Facebook to start reopening offices from July 6

News:

Melt Update | 19 May | Mark Read Outlines Plans For WPP Staff’s Return To Work & MORE

Meanwhile, Kevin Mayer, head of The Walt Disney Company’s direct-to-consumer and international business, has resigned to join TikTok as its CEO and COO

Marketing:

Melt TV | Episode 66 | Rahul Welde

The possible road ahead for marketing, media, and live sports.

News:

Melt Update | 15 May | Zomato To Lay Off 13% Of Its Workforce & MORE

Meanwhile, Amazon Prime Video India plans to globally premiere seven Indian movies

News:

Melt Update | 13 May | DAN Combines Dentsu And Mcgarrybowen To Launch Dentsumcgarrybowen & More

Meanwhile, Twitter to let employees work-from-home permanently