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The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

News:

Melt Update | 12 May | Medicom Global CEO, Stephen Allan, To Step Down & MORE

Meanwhile, ZEE5 has appointed Anita Nayyar, former CEO of Havas Media Group, India & South East Asia as Head of Customer Strategy and Relationships.

News:

Melt Update | 11 May | Airbnb Launches Talent Directory For Ex-employees To Find Work & More

Meanwhile, Spotify partners with Saregama to build its music catalogue for India market

Marketing:

Melt TV | Episode 65 | Roshan Abbas

The rise of "phygital" experiences and the virtual services industry.

News:

Melt Update | 7 May | Uber To Reduce Workforce By 14% And Signals More Changes & More

Meanwhile, Vivek Nayer of Mahindra & Mahindra resigns after 15 years

News:

Melt Update | 5 May | Marico Reports 51% Fall In Consolidated Net Profit In Q4 & More

Meanwhile, Flipkart promotes Sriram Venkatraman to CFO for its Flipkart Commerce

Marketing:

Melt TV | Episode 64 | Rama Bijapurkar

How brands can engage their consumers during the lockdown.

News:

Melt Update | 29 April | Google reports 13% Growth For Q1 Despite COVID-19 Pandemic & More

Meanwhile, WPP revenue slumps by 3.3% with March witnessing a further 7.9%

Opinion:

Protected: Curated Conversations by Facebook & Kyoorius | RS Sodhi

Planning for chaos in a fast changing world.

Opinion:

Protected: Curated Conversations by Facebook & Kyoorius | Sir Martin Sorrell

The need to stay resilient in a fast-changing world.

Marketing:

Melt TV | Episode 63 | Ramesh Iyer

Why empathy can be a strategic differentiator.