melt

The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

Marketing:

Melt TV | Episode 62 | RS Sodhi (MD, GCMMF)

How Amul's supply chain for milk was ready and prepared to take on the challenge of the lockdown.

Marketing:

Melt TV | Episode 61 | Sir Martin Sorrell

"I think Q4 will start to see some recovery."

Marketing:

Melt TV | Episode 60 | Suresh Narayanan

Leadership lessons in times of a crisis.

News:

Melt Update | 3rd April | Cannes Lions 2020 Cancelled Amid COVID-19 Pandemic

Meanwhile, Google to start allowing ads related to coronavirus by hospitals, NGOs, medical providers and government entities

Marketing:

Melt TV | Episode 59 | Trust & The Coronavirus

The study says that 74% of people worry that there is a lot of fake news and false information being spread about the virus.

Advertising:

Melt TV | Episode 58 | Analysing Ariel’s #ShareTheLoad Campaign

#ShareTheLoad returns. And this time, it's championing "equal sleep".

News:

Melt Update | 17 March | Tech Giants Join Hands To Combat Coronavirus-related Misinformation & MORE

Meanwhile, Dabur enters the sanitiser market amid the coronavirus outbreak.

Marketing:

Melt TV | Episode 57 | Melissa Waggener Zorkin (WE Communications)

Why 'active listening' is a skill every marketer needs to learn.

Marketing:

Melt TV | Episode 56 | Matthew Harrington (Edelman)

How brands can cater to today's connected and educated consumer.

Marketing:

Melt TV | Episode 55 | Building Brand Trust

Why Return On Reputation matters.