melt

The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

Marketing:

Melt | MMA | Priya Nair & Siddharth Banerjee

Has measurement and data overtaken creativity in mobile marketing?

Media:

Melt TV | Episode 54 | Toby Jenner (Global CEO, Wavemaker)

The evolution of the network media agency.

Marketing:

Melt TV | Episode 53 | Vivek Nayer (Mahindra & Mahindra)

Solutions for the marketer's eternal challenge: Building Brands VS Performance Marketing.

Marketing:

Melt TV | Episode 52 | Vaishali Banerjee (MD – India, PGI)

Marketing Platinum jewellery to the male Indian customer. Challenge accepted.

Research:

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

The easiest to understand primer on blockchain, and how the technology works.

Marketing:

Melt TV | Episode 50 | Sudhir Sitapati

The next step in the brand's association with Hindustani Classical Music.

Advertising:Videos

Melt TV | Episode 49 | Priyanka Joshi

Why corporates need to look towards the See It Be It programme.

Advertising:Videos

Melt TV | Episode 48 | Does Tokenism Exist In Advertising?

Members of The Collective on what gender sensitivity means for the Indian advertising industry.

Advertising:

Melt TV | Episode 47 | Wendy Clark (CEO, DDB Worldwide)

How does a legacy network agency compete against an independent hot-shop?

Marketing:

Melt TV | Episode 45 | Priya Nair

How can marketers improve their usage of mobile? Answers from Priya Nair.