melt

The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

Marketing:

Melt TV | Episode 44 | Dilip Cherian & Rakesh Thukral

Can a brand survive without trust?

Marketing:

Zee Melt 2019 | Where do we find tomorrow’s consumer?

Rashi Goel helps unravel the traits of tomorrow's customer.

Marketing:

Zee Melt 2019 | Should brands take a stand?

Does cause-marketing really work for the brand?

Research:

Zee Melt 2019 | What women need to do for women?

Gayatri Sriram and The Collective on improving gender inclusivity.

Media:

Zee Melt 2019 | Does gender sensitivity add value to media planning/buying?

The Collective debates on a topic that doesn't get enough attention.

Advertising:

Zee Melt 2019 | Is there much tokenism in advertising?

The Collective asks a question that needs to be answered by the Indian advertising industry.

Advertising:

Zee Melt 2019 | Advertising, media & marketing is more fair to women than most industries.

The Collective's view on the advertising and marketing industry.

Advertising:

Zee Melt 2019 | Today’s consumer has the attention span of a goldfish

In today's fast-paced world, how can you get the consumer to stay attentive?

Research:

Zee Melt 2019 | Vernacular as a key growth driver for digital media.

Why regional languages are the future for every brand in India.

Advertising:

Zee Melt 2019 | Has digital killed storytelling?

Does telling a story online follow the same rules?