August 12, 2019 Marketing:

Marketing:

Zee Melt 2019 | Brand purpose with a side of fries.

August 12, 2019 Research:

Research:

Zee Melt 2019 | How can a 150+ year old company act like a start-up?

Gerardo Mazzeo on how a legacy FMCG company keeps itself fresh for the future.

August 12, 2019 Research:

Research:

Zee Melt 2019 | WHAT THE HELL ARE YOU GUYS DOING?

Flame grilled marketing, served up Burger King style by global CMO, Fernando Machado.

August 12, 2019 Research:

Research:

Zee Melt 2019 | What marketers can learn from the Kumbh Mela

Everyone wants a piece of the world's largest religious gathering of people.

August 11, 2019 Advertising:

Advertising:

Zee Melt 2019 | Agency of the Future

Digital consultant Shubho Sengupta paints a picture for the future.

August 11, 2019 Media:

Media:

Zee Melt 2019 | Where’s the money?

August 11, 2019 Advertising:

Advertising:

Zee Melt 2019 | Do platforms matter at all? Or is it only programs that matter?

Arre and Hotstar debate on the strengths of the content platforms in this panel discussion from Zee MELT 2019.

August 10, 2019 Marketing:

Marketing:

Melt TV | Episode 43 | Zomato’s Deepinder Goyal

Talking shop with the Founder & CEO of Zomato, Deepinder Goyal.

August 9, 2019 Research:

Research:

Melt TV | Episode 42 | Kantar World Panel Consumer Connections 2019 Study

The defining traits of the ever-evolving Indian consumer.

August 9, 2019 Marketing:

Marketing:

Melt TV | Episode 41 | Rashi Goel

The consumer of the future. Decoded.