October 6, 2023
October 6, 2023 Advertising:
Advertising:
The 12th edition of MMA Smarties India Awards 2023, one of the most prestigious events in the marketing industry, concluded with great acclaim.
September 30, 2023
September 30, 2023 Advertising:
Advertising:
"Nothing changes. I'm just handing over the captaincy, and I will continue playing."
September 22, 2023
September 22, 2023 Marketing:
Marketing:
"Great packaging can help create a truly memorable customer experience."
September 15, 2023
September 15, 2023 Marketing:
Marketing:
"The purpose of the campaign is to get more girls engaged with football, and Rexona is the brand that's best placed to do that."
September 15, 2023
September 15, 2023 Marketing:
Marketing:
"Microsoft's entire approach to Artificial Intelligence is to view it as your copilot."
September 5, 2023
September 5, 2023 Advertising:
Advertising:
A total of 150 entries made it to the SMARTIES India 2023 shortlist. And, gear up for SMARTIES Unplugged.
September 2, 2023
September 2, 2023 Marketing:
Marketing:
"Marketers typically have relied only on audio and video. Not the other senses. That is a missed opportunity."
August 25, 2023
August 25, 2023 Marketing:
Marketing:
"Our users have evolved from being conversant to being extremely comfortable with online fashion."
August 18, 2023
August 18, 2023 Research:
Research:
“The big concern that marketers should be worried about is how AI can hinder their control over a brand.”
August 12, 2023
August 12, 2023 Research:
Research:
"The fundamental story is that local brands are making a resurgence."
