March 11, 2019
March 11, 2019 Research:Videos
Research:Videos
Why does P&G India choose to continue the campaign?
March 11, 2019
March 11, 2019 Research:
Research:
What to expect from the 44th IAA World Congress?
February 28, 2019
February 28, 2019 Advertising:
Advertising:
While Intuit QuickBooks' spot celebrates film crew who bring alive the magic in every Hollywood movie the TVCs of Snickers Almonds and UberAuto commercial are engaging and funny.
January 28, 2019
January 28, 2019 Media:
Media:
"If you're not relevant to the customer, you're not relevant to the market."
January 23, 2019
January 23, 2019 Marketing:
Marketing:
How can a marketer make the most from associating, partnering, organising, or sponsoring an event?
January 19, 2019
January 19, 2019 Marketing:
Marketing:
CVL Srinivas explains why a marketer needs to know about this 'unconference'.
January 7, 2019
January 7, 2019 Marketing:
Marketing:
"A brand is nothing but an accumulation of stories."
January 2, 2019
January 2, 2019 Advertising:
Advertising:
"I'm not the team manager. I am the team captain."
December 26, 2018
December 26, 2018 Marketing:
Marketing:
"Expect advertising to grow at a rate of 3% to 4% in 2019."
December 18, 2018
December 18, 2018 Marketing:
Marketing:
Anupam Thareja (Classic Legends) and Boman Irani (Rustomjee Group) on what it takes to keep a brand relevant for modern times.
