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The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

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Melt TV | Episode 08 | BARC, Data, And The CMO

"Only 5% of BARC's data and services are being used by the marketer."

Marketing:

Melt TV | Episode 07 | Siddharth Banerjee

The secrets of success for marketing in today's data-driven world, as shared by one of the country's biggest marketers.

Research:

Melt TV | Episode 06 | Richard Edelman

How can Public Relations evolve?

Marketing:

Melt TV | Episode 05 | Data-Driven Marketing

How can a marketer sift through the humongous volumes of data to reach those insights? What role does the agency partner play?

Marketing:

Melt TV | Episode 03 | R Gowthaman

Just a buzzword? Or can Blockchain help make marketing more effective?

Advertising:

Melt TV | Episode 02 | John Seifert

John Seifert in conversation with Anant Rangaswami about the state of the ad agency business, and how a network agency can stay relevant to the marketer.

Marketing:Videos

Melt TV | Episode 01 | Chuck Porter

Marketing is more important now than ever before. How can the advertising agency business adapt? Chuck Porter answers in this interview.

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Ready To Melt: Podcast Episode 17

Blue-Chip Marketing Companies: B2B or B2C?