melt

The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

September 7, 2017

September 7, 2017 Marketing:

Marketing:

Ready To Melt with Anant Rangaswami: Podcast Episode 01

Now, listen to the latest and hottest from advertising and marketing in India.

August 4, 2017

August 4, 2017 Media:

Media:

Burning Issues: “BARC-ing up the wrong tree?” Republic TV and how BARC India works

Let’s face it. You may like him. Or you may not. But you CAN’T ignore him.Yes. I am talking about Arnab Goswami, once the mascot of Times Now’s brand of aggressive journalism, and now the face of Republic TV. For the past month or so, he had promised to return to our TV screens soon, and all the ads we saw gave the impression of an impending storm. And boy, did the storm arrive! But if you had thought the noise would be limited to TV newsrooms, well, think again!

May 19, 2017

May 19, 2017 Media:

Media:

Nick Lanzafame on Recoding Culture at #zeemelt 2017–ViewClickShare

The digital world has changed the way we consume, and share media. At ZeeMelt 2017, in this session with Nick Lanzafame (Director of Strategic Insights & Data Standards at BuzzFeed), we take a look at the role culture plays in creating premium content.