April 12, 2018
April 12, 2018 Media:
Media:
The Chennai Super Kings will play the rest of their home matches in Pune. Anant Rangaswami reacts.
April 4, 2018
April 4, 2018 Media:
Media:
There's more to the fake news debate
March 5, 2018
March 5, 2018 Advertising:
Advertising:
A trust deficit between the client and the agency leads the list of reasons for WPP's poor financial performance in 2017.
January 8, 2018
January 8, 2018 Advertising:
Advertising:
Advertising agencies will face a tough 2018. Anant Rangaswami explains why.
December 27, 2017
December 27, 2017 Marketing:
Marketing:
Do "raindrops keep falling on your head"? Or, have you "been down so long?"
December 13, 2017
December 13, 2017 Advertising:
Advertising:
Brothers Piyush and Prasoon Pandey will be honoured with the Lion of St Mark at the 2018 Cannes Lions. Anant Rangaswami breaks down the news.
December 6, 2017
December 6, 2017 Marketing:
Marketing:
A rant on BTL activity by cellular service, carbonated beverage and premium alcohol brands.
December 1, 2017
December 1, 2017 Marketing:
Marketing:
Surf Excel's "#HaarKoHarao" prompts Anant Rangaswami to think about Thums Up and India Today.
November 23, 2017
November 23, 2017 Media:
Media:
Punit Goenka (MD & CEO, ZEEL) on what the future holds for Zee Entertainment Enterprises Ltd
November 22, 2017
November 22, 2017 Marketing:
Marketing:
This week, Anant dissects the PR crisis at Indigo Airlines and Fortis Healthcare, and busts the popular "humans have the attention span of a goldfish" myth.
