November 15, 2017
November 15, 2017 Marketing:
Marketing:
We weigh in on Children's Day communication from a couple of brands that didn't quite hit the right notes.
November 8, 2017
November 8, 2017 Marketing:
Marketing:
Anant Rangaswami weighs in on the Indigo Airlines PR disaster and dissects the damage it could have to the brand's value.
November 1, 2017
November 1, 2017 Marketing:
Marketing:
Punit Goenka talks Live Entertainment, Khadim's ad blitz for its IPO, Mindshare celebrates 20 years, an app to search for fonts, and more!
October 31, 2017
October 31, 2017 Media:
Media:
What's keeping GroupM's Rob Norman occupied? We sift through his Twitter feed to find out what's inside Rob Norman's head.
September 27, 2017
September 27, 2017 Marketing:
Marketing:
Ayush VS Patanjali, Twitter going for 280, Uber calls on its users and the jurors of the Kyoorius Design Awards talk shop.
September 7, 2017
September 7, 2017 Marketing:
Marketing:
Now, listen to the latest and hottest from advertising and marketing in India.
August 4, 2017
August 4, 2017 Media:
Media:
Let’s face it. You may like him. Or you may not. But you CAN’T ignore him.Yes. I am talking about Arnab Goswami, once the mascot of Times Now’s brand of aggressive journalism, and now the face of Republic TV. For the past month or so, he had promised to return to our TV screens soon, and all the ads we saw gave the impression of an impending storm. And boy, did the storm arrive! But if you had thought the noise would be limited to TV newsrooms, well, think again!
May 19, 2017
May 19, 2017 Media:
Media:
The digital world has changed the way we consume, and share media. At ZeeMelt 2017, in this session with Nick Lanzafame (Director of Strategic Insights & Data Standards at BuzzFeed), we take a look at the role culture plays in creating premium content.
