August 4, 2023
August 4, 2023 Marketing:
Marketing:
"Consumers don't know what they don't know. You have to identify unarticulated consumer needs."
August 4, 2023
August 4, 2023 Marketing:
Marketing:
"A clear brand purpose gives great tailwinds to creative ideas. Technology just brings it to life."
July 21, 2023
July 21, 2023 Marketing:
Marketing:
"We are focused on Indian consumers for now. You can never take your consumers for granted."
July 15, 2023
July 15, 2023 Research:
Research:
"The key is to be consistent within the brand, but differentiated from other brands."
July 8, 2023
July 8, 2023 Marketing:
Marketing:
"ONDC's goal is to enable a much larger pool of buyers and sellers in India's e-commerce network."
June 30, 2023
June 30, 2023 Advertising:
Advertising:
"India is now perceived as a global creative superpower."
June 23, 2023
June 23, 2023 Marketing:
Marketing:
"Our vision statement is to be the most admired brand that helps people sleep better."
June 17, 2023
June 17, 2023 Advertising:
Advertising:
"Best alone, better together. You have to build a model around integration."
June 10, 2023
June 10, 2023 Advertising:
Advertising:
"Working in jingles and advertising sharpened my instincts," says AR Rahman, winner of the Master Of Creativity award.
June 3, 2023
June 3, 2023 Marketing:
Marketing:
"We have to chase value, not valuations. The brand must provide value to the customer."
