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The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

Marketing:

Melt TV | Episode 219 | Tanishq’s Ranjani Krishaswamy On Conversations, Consumers and Creativity

"Conversations are core to brand Tanishq. The brand aims to fuel the aspirations of women."

Marketing:

Melt TV | Episode 218 | Pepsi’s Saumya Rathor On The “Culture Curator” Role For Brand Pepsi & More!

"Brand Pepsi is about capturing the spirit of youth in a bottle."

Marketing:

Melt TV | Episode 217 | FreshToHome’s Shan Kadavil On Building A ‘Proficorn’

"Always focus on your brand, product and USP. Technology is just an enabler."

Advertising:

Melt TV | Episode 216 | All About “See The Signs”, Ariel’s “#ShareTheLoad” Campaign

"Being a force for good definitely translates to growth."

Media:

Melt TV | Episode 215 | GroupM South Asia’s Vinit Karnik On Sports Sponsorship In India

"Brands who want to engage a niche audience should look beyond cricket at other emerging sports."

Marketing:

Melt TV | Episode 214 | Shubhranshu Singh (Tata Motors CVBU) on Slice-Of-Life Ads, Influencers & More

"Our customer is an entrepreneur. Anybody who is engaged in the process of nation building."

Marketing:

Melt TV | Episode 213 | Parle Agro’s Nadia Chauhan On Building Design-Driven Brands & More

"You unlock magic when distribution, sales and marketing actually work together."

Marketing:

Melt TV | Episode 212 | HDFC Life’s Vishal Subharwal on Marketing Life Insurance

"India remains an under-penetrated market for life insurance."

Marketing:

Melt TV | Episode 211 | Coca-Cola India & SW Asia’s Arnab Roy On Colas, Campaigns, Consumption & More!

"This whole marketing model of big summer campaigns is gone."

News:

Melt Update | 28 March | PubMatic partners with Silverpush and MORE

Meanwhile, JioCinema claims 10mn+ viewers for WPL final.