melt
Articles by melt
March 27, 2023 News:
News:
Melt Update | 27 March | ZEE Media Corporation to launch 3 channels and MORE
Meanwhile, Ajit Gurnani appointed as CBDO for Publicis Groupe SA, Sachin Tendulkar named JioCinema brand ambassador, Qatar Airways partners with Royal Challengers Bangalore, and Nabendu Bhattacharyya launches Ideacafe.Agency.
March 25, 2023 Marketing:
Marketing:
Melt TV | Episode 210 | Maruti Suzuki India’s Shashank Srivastava on SUVs, EVs, Marketing & More!
"No matter the choice, we will always put customer convenience as our first objective."
March 18, 2023 Marketing:
Marketing:
Melt TV | Episode 209 | Whisper’s #KeepGirlsInSchool Campaign feat. “The Missing Chapter – For Moms”
"Good purpose-driven advertising can be a force for growth."
March 10, 2023 Advertising:
Advertising:
Melt TV | Episode 208 | ASCI’s Manisha Kapoor On Driving Consumer Confidence In Advertising
"The big challenge is to increase citizen awareness against misleading advertising."
March 4, 2023 Marketing:
Marketing:
Melt TV | Episode 207 | Britannia’s Amit Doshi On Digital Bits To Snacky Bites
"Believe that all marketing should be performance oriented."
February 24, 2023 Media:
Media:
Melt TV | Episode 206 | Sam Balsara Talks AdEx And Decodes The Pitch Madison Advertising Report 2023
"In 2022, Digital finally overtook TV as the single largest medium as per AdEx".
February 18, 2023 Research:
Research:
Melt TV | Episode 205 | MMA’s Rohit Dadwal Shares A Playbook For Marketers
“2023 is really about navigating the new wave of AI and the Metaverse.”
February 11, 2023 Marketing:
Marketing:
Melt TV | Episode 204 | Shiv Shivakumar Talks Leadership, Culture, Careers, Management & More
"2023 will be the year of the employer, not the employee."
February 10, 2023 News:
News:
Melt Update | 10 Feb | Nitin Mantri elevated to Regional MD – APAC at Avian WE and MORE
Meanwhile, Ektaa R Kapoor & Shobha Kapoor exit Alt Balaji.
February 10, 2023 News:
News:
Melt Update | 9 Feb | TRAI on ‘issues related to FM Radio broadcasting’ and MORE
Meanwhile, Twitter rolls out Twitter Blue in India.