melt

The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.

Articles by melt

News:

Melt Update | 27 March | ZEE Media Corporation to launch 3 channels and MORE

Meanwhile, Ajit Gurnani appointed as CBDO for Publicis Groupe SA, Sachin Tendulkar named JioCinema brand ambassador, Qatar Airways partners with Royal Challengers Bangalore, and Nabendu Bhattacharyya launches Ideacafe.Agency.

Marketing:

Melt TV | Episode 210 | Maruti Suzuki India’s Shashank Srivastava on SUVs, EVs, Marketing & More!

"No matter the choice, we will always put customer convenience as our first objective."

Marketing:

Melt TV | Episode 209 | Whisper’s #KeepGirlsInSchool Campaign feat. “The Missing Chapter – For Moms”

"Good purpose-driven advertising can be a force for growth."

Advertising:

Melt TV | Episode 208 | ASCI’s Manisha Kapoor On Driving Consumer Confidence In Advertising

"The big challenge is to increase citizen awareness against misleading advertising."

Marketing:

Melt TV | Episode 207 | Britannia’s Amit Doshi On Digital Bits To Snacky Bites

"Believe that all marketing should be performance oriented."

Media:

Melt TV | Episode 206 | Sam Balsara Talks AdEx And Decodes The Pitch Madison Advertising Report 2023

"In 2022, Digital finally overtook TV as the single largest medium as per AdEx".

Research:

Melt TV | Episode 205 | MMA’s Rohit Dadwal Shares A Playbook For Marketers

“2023 is really about navigating the new wave of AI and the Metaverse.”

Marketing:

Melt TV | Episode 204 | Shiv Shivakumar Talks Leadership, Culture, Careers, Management & More

"2023 will be the year of the employer, not the employee."

News:

Melt Update | 10 Feb | Nitin Mantri elevated to Regional MD – APAC at Avian WE and MORE

Meanwhile, Ektaa R Kapoor & Shobha Kapoor exit Alt Balaji.

News:

Melt Update | 9 Feb | TRAI on ‘issues related to FM Radio broadcasting’ and MORE

Meanwhile, Twitter rolls out Twitter Blue in India.