Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt Update | 12 July | FCB Ulka Elevates Kulvinder Ahluwalia as CEO & MORE

The Coca Cola Company has roped in Aarti Sharma as Director-East.

News:

Melt Update | 9 July | GroupM Appoints Atique Kazi as President – Data, Performance and Digital Products & MORE

In global news, Tom Alison has been named Head of Facebook App.

News:

Melt Update | 8 July | IPG Launches ‘Performance Art’ & MORE

Meanwhile, LinkedIn has appointed Golin as its global social media agency partner.

News:

Melt Update | 7 July | FCB Group India Restructures, Adds New Creative Agency & MORE

In other news, TCS has entered into a strategic partnership with streaming platform, SonyLIV.

News:

Melt Update | 6 July | Thums Up Announces Worldwide Partnership with Olympic Games & MORE

Meanwhile, Coca-Cola has appointed Aditi Anand as the head of creative strategy of Coke for India and South-West Asia.

Advertising:

Creative Picks | 6 July | Tide, Society Tea and Zomato

This week, Ritwika Gupta reviews ads by Tide, Society Tea and Zomato.

News:

Melt Update | 5 July | IPG Names Mish Fletcher as Chief Growth Officer, APAC & MORE

Meanwhile, Viacom18 has signed a three-year-long broadcasting deal with LaLiga.

News:

Melt Update | 2 July | IPG Merges FCB Health and McCann Health & MORE

Meanwhile, Pinterest is banning all ads with weight loss language and imagery, including ads that idealize or denigrate certain body types.

News:

Melt Update | 1 July |Merlee Jayme Named CCO, Dentsu APAC & MORE

In other news, Kantar has appointed Chris Jansen as Group Chief Executive Officer.

News:

Melt Update | 30 June | McCann Worldgroup, MRM Add Chief Growth Officers & MORE

In other news, Moderna has appointed Ogilvy Health leader Kate Cronin as chief brand officer.