Ritwika Gupta
Articles by Ritwika Gupta
February 16, 2022 News:
News:
Melt Update | 16 Feb | FCB Appoints Tyler Turnbull as Global CEO & MORE
In global news, Facebook has announced that its ‘news feed’ will now be known as just the ‘feed’.
February 15, 2022 News:
News:
Melt Update | 15 Feb | Publicis Groupe Appoints Amit Misra as CEO, MSL South East Asia & MORE
Meanwhile, Tata group has appointed Ilker Ayci as Air India’s new chief executive officer and managing director.
February 14, 2022 News:
News:
Melt Update | 14 Feb |Coca-Cola to Make 25% of Packaging Reusable by 2030 & MORE
Meanwhile, Cult.fit has acquired a major stake in the India business of Gold's Gym for an undisclosed sum.
February 14, 2022 Advertising:
Advertising:
Creative Picks | 14 Feb | Mondelez India, Stop & Shop, Amazon Ads
This week, Ritwika reviews Valentine's day campaigns by Mondelez India, Stop & Shop, Amazon Ads.
February 11, 2022 News:
News:
Melt Update | 11 Feb | IPG Posts 9.7% Organic Growth in APAC Revenue & MORE
Meanwhile, Zee Media Corporation Limited has reported an increase in operating revenue of 31.7% to Rs 242.81 crore for the quarter ended for Q3 FY22.
February 10, 2022 News:
News:
Melt Update | 10 Feb | ShareChat to Acquire MX TakaTak in $700 million Cash-and-Stock Deal & MORE
With this acquisition, ShareChat's parent will now have two short-video apps in its portfolio.
February 9, 2022 News:
News:
Melt Update| 9 Feb | Mars Reappoints MediaCom & Essence for Global Media Duties & MORE
In other news, Omnicom posts full year organic growth of 10.2%.
February 8, 2022 News:
News:
Melt Update | 8 Feb | Amazon Becomes ‘Biggest Advertiser in History’ with Record $16.9bn Spend & MORE
Meanwhile, Godrej Consumer Products Limited has spent Rs 228.63 crore as advertisements and publicity expenses for the quarter ending 31 December 2021.
February 7, 2022 News:
News:
Melt Update |7 Feb | FCB Group India launches FCB KL.LK in South Asia & MORE
In other news, Bata India has on-boarded actor Disha Patani as the new brand ambassador.
February 7, 2022 Advertising:
Advertising:
Creative Picks | 7 Feb | Dove, Cadbury Dairy Milk & Amazon Alexa
Ritwika Gupta reviews ads by Dove, Cadbury Dairy Milk and Amazon Alexa.