Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt Update | 16 Feb | FCB Appoints Tyler Turnbull as Global CEO & MORE

In global news, Facebook has announced that its ‘news feed’ will now be known as just the ‘feed’.

News:

Melt Update | 15 Feb | Publicis Groupe Appoints Amit Misra as CEO, MSL South East Asia & MORE

Meanwhile, Tata group has appointed Ilker Ayci as Air India’s new chief executive officer and managing director.

News:

Melt Update | 14 Feb |Coca-Cola to Make 25% of Packaging Reusable by 2030 & MORE

Meanwhile, Cult.fit has acquired a major stake in the India business of Gold's Gym for an undisclosed sum.

Advertising:

Creative Picks | 14 Feb | Mondelez India, Stop & Shop, Amazon Ads

This week, Ritwika reviews Valentine's day campaigns by Mondelez India, Stop & Shop, Amazon Ads.

News:

Melt Update | 11 Feb | IPG Posts 9.7% Organic Growth in APAC Revenue & MORE

Meanwhile, Zee Media Corporation Limited has reported an increase in operating revenue of 31.7% to Rs 242.81 crore for the quarter ended for Q3 FY22.

News:

Melt Update | 10 Feb | ShareChat to Acquire MX TakaTak in $700 million Cash-and-Stock Deal & MORE

With this acquisition, ShareChat's parent will now have two short-video apps in its portfolio.

News:

Melt Update| 9 Feb | Mars Reappoints MediaCom & Essence for Global Media Duties & MORE

In other news, Omnicom posts full year organic growth of 10.2%.

News:

Melt Update | 8 Feb | Amazon Becomes ‘Biggest Advertiser in History’ with Record $16.9bn Spend & MORE

Meanwhile, Godrej Consumer Products Limited has spent Rs 228.63 crore as advertisements and publicity expenses for the quarter ending 31 December 2021.

News:

Melt Update |7 Feb | FCB Group India launches FCB KL.LK in South Asia & MORE

In other news, Bata India has on-boarded actor Disha Patani as the new brand ambassador.

Advertising:

Creative Picks | 7 Feb | Dove, Cadbury Dairy Milk & Amazon Alexa

Ritwika Gupta reviews ads by Dove, Cadbury Dairy Milk and Amazon Alexa.