Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt Update | 17 June | OnePlus Merges with OPPO & MORE

Meanwhile, Network Advertising has appointed Akashneel Dasgupta as chief creative officer.

News:

Melt Update | 16 June | PepsiCo Files Trademark Violation Case Against Parle Agro & MORE

Meanwhile, Google has bagged a deal to provide French luxury goods powerhouse LVMH with cloud-based artificial intelligence solutions to personalize experiences for customers and foster long-term growth.

News:

Melt Update | 15 June | Netflix Launches Online Store & MORE

Meanwhile, Snapchat will now allow brands to post unique content on the platform.

Advertising:

Creative Picks | 14 June | Apple, Midol, Ovenstory Pizza

This week, Ritwika Gupta reviews ads by Apple, Midol and Ovenstory Pizza.

News:

Melt Update | 14 June | ZEE5 Partners with TVF & MORE

Meanwhile, Dentsu International has launched its sports marketing unit in India.

News:

Melt Update | 11 June | Facebook’s Global Head of Advertising Biz Carolyn Everson Exits & MORE

n other news, Tata Group will acquire a majority stake in e-pharmacy retailer 1MG, broadening its presence in the medical economy.

News:

Melt Update | 10 June | Viacom18 Appoints Vivek Mohan Sharma as Head, Branded Content & MORE

Meanwhile, Chanel is conducting a review of its global media-buying arrangements.

News:

Melt Update |9 June | LinkedIn Launches New Features for Marketers & MORE

Meanwhile, Reliance General Insurance has assigned its integrated brand mandate to ^ a t o m.

News:

Melt Update | 8 June |Apple Announces Siri for Third-Party Devices & MORE

In other news, Facebook has named Spoorthi Priya as its grievance officer for India.

News:

Melt Update | 7 June | BharatPe Enters into a Strategic Partnership with ICC & MORE

Meanwhile, Dentsu International has appointed Rashmi Vikram as Chief Equity Officer in APAC.