Ritwika Gupta

Articles by Ritwika Gupta

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Creative Picks | 6 June | Adobe, Licious, Apple

This week, Ritwika Gupta reviews ads by Adobe, Licious and Apple.

News:

Melt Update |4 June | Netflix to Set Up Post-Production Facility in Mumbai & MORE

Meanwhile, L’Oréal Paris has announced Kate Winslet as global ambassador.

News:

Melt Update | 3 June | WhatsApp to Add Multi-Device Support & MORE

In other news, Adobe has named David Wadhwani as executive vice president and chief business officer, Digital Media.

News:

Melt Update | 2 June | Publicis Groupe Launches PubHub, Appoints Rajesh Ghatge as CGO & MORE

Meanwhile, Discovery Inc has announced that the newly created global entertainment and media business with Discovery and WarnerMedia assets will be named ‘Warner Bros. Discovery.

News:

Melt Update | 1 June | Essence Appoints Magda Wolder as Head of Experience, APAC

Meanwhile, Zee Entertainment Enterprises has appointed Nitin Mittal as President – Technology & Data.

News:

Melt Update | 31 May | DDB Mudra Appoints Pallavi Chakravarti as Creative Head, West Office & MORE

In the e-commerce space, Adani Wilmar has launched its own mobile application called ‘Fortune Online'.

Advertising:

Creative Picks | 31 May | Pepsi, Burger King Belgium, Mumbai Police

This week, Ritwika Gupta reviews campaigns by Pepsi, Burger King and Mumbai Police.

News:

Melt Update | 28 May | Tata Digital Acquires Majority Stake in Bigbasket & MORE

In other news, Disney+ Hotstar has appointed Rahul Sarangi as Vice President - Head of Short Form & New Content Initiatives.

News:

Melt Update | 27 May | Amazon Acquires MGM for US$8.45 Billion & MORE

In the digital space, ASCI has unveiled the final guidelines for influencer advertising.

News:

Melt Update | 26 May | Omnicom Wins Philips’ $300m Global Creative and Media Account & MORE

Meanwhile, VMLY&R has appointed Payal Vaidya as its executive vice president, experience design.