Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt Update | 25 May | Walt Disney to Shut 100 International TV Channels & MORE

Meanwhile, Ogilvy has hired Kaleeta McDade as global executive creative director for its experience arm.

Advertising:

Creative Picks | 24 May | Apple, Malkist, IKEA

Ritwika Gupta reviews ads by Apple, Malkist and IKEA.

News:

Melt Update | 24 May | FCB Global Appoints Tina Allan as Global Partner and Head of Data Science and Connections & MORE

Meanwhile, Nestlé India will be setting up oxygen plants in five hospitals close to its factories in Punjab, Himachal Pradesh, Uttarakhand, Karnataka and Goa.

News:

Melt Update | 21 May | Zee Entertainment Q4 Profit at Rs 272.36 Crore & MORE

In the OTT space, Srishti Behl Arya, director - original film, Netflix India, is exiting the streaming giant.

News:

Melt Update | 20 May | Essence Appoints Sonali Malaviya as Managing Director, India & MORE

Meanwhile, Ford ropes in Kapil Sharma as GM – Consumer Marketing.

News:

Melt Update | 19 May | Amazon US Pledges Over $5 Million to Help India Combat Covid-19 & MORE

In other news, TBWA\India launches 'Weapon', a data practice that aims to solve growth problems and challenges for brands.

News:

Melt Update | 18 May | Ogilvy Elevates Piyush Pandey as Chairman, Global Creative & MORE

Meanwhile, Swiggy has elevated Sneha John as Director - Marketing.

News:

Melt Update | 17 May | Mediabrands Launches Mediabrands Content Studio in India & MORE

In the OTT space, Amazon India has launched ‘miniTV’, a free video streaming service.

Advertising:

Creative Picks | 17 May | Facebook, Veet, TVS Eurogrip

Ritwika Gupta reviews ads by Facebook, Veet and TVS Eurogrip.

News:

Melt Update | 13 May | YouTube Announces $100 Million Creator Fund for ‘Shorts’ & MORE

In other news, Nikhil Gandhi quits TikTok.