Ritwika Gupta
Articles by Ritwika Gupta
May 12, 2021 News:
News:
Melt Update | 12 May | Milagrow Robots Founder Rajeev Karwal Passes Away Due to Covid-19 & MORE:
In the content space, Mediabrands Content Studio (MBCS), the content arm of media agency IPG Mediabrands, announced that it has signed a global creative and content production partnership with independent media company Vice Media Group (VMG).
May 11, 2021 News:
News:
Melt Update | 11 May | Sudhir Sitapati Joins Godrej Consumer Products Ltd as MD and CEO & MORE
In the tech space, Facebook is testing a pop-up that asks users if they’re sure they want to share an article that they haven’t opened.
May 10, 2021 Advertising:
Advertising:
Creative Picks | 10 May | Switzerland Tourism, PregaNews, McDonald’s Indonesia
This week, Ritwika Gupta reviews ads by Switzerland Tourism, PregaNews and McDonald's Indonesia.
April 28, 2021 News:
News:
Melt Update | 28 Apr | Alphabet’s Q1 Revenue Surges 34% to $55.3 billion
Meanwhile, WPP is launching its own data and technology solution ‘for the cookieless future’ - WPP Choreograph.
April 27, 2021 News:
News:
Melt Update |27 Apr | Spotify Allows Listeners to Play Music, Podcasts Directly from Facebook & MORE
In global news, Toyota is acquiring the autonomous car division of ride-hailing platform Lyft for $550 million.
April 26, 2021 News:
News:
Melt Update | 26 Apr | Google Extends Support, Announces Rs 135 Cr Towards COVID-19 Relief & MORE
In global news, MediaCom is launching MediaCom Creative Systems, a global division that will aim to bring media and creative back together using data and technology.
April 26, 2021 Advertising:
Advertising:
Creative Picks | 26 Apr | Facebook, P&G, KFC
This week, Ritwika Gupta reviews campaigns by Facebook, P&G and KFC.
April 23, 2021 News:
News:
Melt Update | 23 Apr | Facebook To Monetise Instagram Reels & MORE
Meanwhile, Mihir Rale has been promoted as Chief Regional Counsel for Disney India and Star India.
April 22, 2021 News:
News:
Melt Update | 22 Apr | Maya Hari Promoted as VP, Global Strategy & Operations, Twitter & MORE
In other news, Havas Media Group India has elevated Sanchita Roy as head of strategy.
April 15, 2021 News:
News:
Melt Update | 15 Apr | Amazon to Invest $250 million in SMEs & MORE
Meanwhile, Flipkart announced that it will be acquiring online travel company, Cleartrip.