Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt Update | 12 May | Milagrow Robots Founder Rajeev Karwal Passes Away Due to Covid-19 & MORE:

In the content space, Mediabrands Content Studio (MBCS), the content arm of media agency IPG Mediabrands, announced that it has signed a global creative and content production partnership with independent media company Vice Media Group (VMG).

News:

Melt Update | 11 May | Sudhir Sitapati Joins Godrej Consumer Products Ltd as MD and CEO & MORE

In the tech space, Facebook is testing a pop-up that asks users if they’re sure they want to share an article that they haven’t opened.

Advertising:

Creative Picks | 10 May | Switzerland Tourism, PregaNews, McDonald’s Indonesia

This week, Ritwika Gupta reviews ads by Switzerland Tourism, PregaNews and McDonald's Indonesia.

News:

Melt Update | 28 Apr | Alphabet’s Q1 Revenue Surges 34% to $55.3 billion

Meanwhile, WPP is launching its own data and technology solution ‘for the cookieless future’ - WPP Choreograph.

News:

Melt Update |27 Apr | Spotify Allows Listeners to Play Music, Podcasts Directly from Facebook & MORE

In global news, Toyota is acquiring the autonomous car division of ride-hailing platform Lyft for $550 million.

News:

Melt Update | 26 Apr | Google Extends Support, Announces Rs 135 Cr Towards COVID-19 Relief & MORE

In global news, MediaCom is launching MediaCom Creative Systems, a global division that will aim to bring media and creative back together using data and technology.

Advertising:

Creative Picks | 26 Apr | Facebook, P&G, KFC

This week, Ritwika Gupta reviews campaigns by Facebook, P&G and KFC.

News:

Melt Update | 23 Apr | Facebook To Monetise Instagram Reels & MORE

Meanwhile, Mihir Rale has been promoted as Chief Regional Counsel for Disney India and Star India.

News:

Melt Update | 22 Apr | Maya Hari Promoted as VP, Global Strategy & Operations, Twitter & MORE

In other news, Havas Media Group India has elevated Sanchita Roy as head of strategy.

News:

Melt Update | 15 Apr | Amazon to Invest $250 million in SMEs & MORE

Meanwhile, Flipkart announced that it will be acquiring online travel company, Cleartrip.