Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt Update | 2 Apr | Burger King’s CMO Fernando Machado Resigns & MORE

Meanwhile, Mahindra Group has appointed Asha Kharga as chief customer and brand officer.

News:

Melt Update | 1 Apr | Instagram Launches New Feature ‘Remix’ & MORE

In other news, Games24x7, has announced Ranveer Singh as brand ambassador for its fantasy sports platform-My11Circle.

News:

Melt Update | 31 Mar | Cannes Lions Outlines Safety Plan In-Person Festival & MORE:

Meanwhile, Former Google Vice President of Product Management, Rahul Roy-Chowdhury has joined digital writing assistance tool provider Grammarly as Global Head of Product.

News:

Melt Update | 30 Mar | Facebook Puts $750 Million Global Media Account Up For Review & MORE:

In other news, Madison Media has exited the Sri Lanka business after Media Factory purchased a majority stake in the company.

Advertising:

Creative Picks | 30 Mar | Facebook, Apple and OYO Hotels & Homes

This week, Ritwika Gupta reviews ads by Facebook, Apple and OYO Hotels & Homes.

News:

Melt Update | 26 Mar | Mahindra & Mahindra Appoints Anish Shah as MD & Chief Executive

Meanwhile, Delhi Capitals has Cornitos as one of the team’s Official Partners for IPL.

News:

Melt Update | 25 Mar | S4 Capital’s 2020 billings grow to £653.4 million

Meanwhile, Omnicom Media Group India has appointed Shailja Saraswati Varghese as head of content.

News:

Melt Update | 24 Mar | Reckitt Benckiser Rebrands as Reckitt & MORE

In other news, RR Kabel becomes the official sponsor for Kolkata Knight Riders for IPL 2021.

News:

Melt Update | 23 Mar | Caesar Sengupta Quits Google & MORE:

Meanwhile, Ogilvy Mumbai’s ad film for Hindustan Unilever (HUL) titled ‘The Shower’ has bagged an award at the prestigious 67th National Film Awards.

News:

Melt Update | 22 Mar | Ogilvy Bags Absolut Global Creative Account & MORE

Meanwhile, Anheuser Busch InBev has announced Vineet Sharma as vice president - marketing and new business development in South Asia.