Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt Update | 9 Mar | Unilever to Remove Word “Normal” from Packaging & Advertising

Meanwhile, Just Dial has signed an advertising agreement with Star India for advertising as ‘Co-Presenting Sponsor’ in Indian Premier League - 14 (IPL 2021).

News:

Melt Update | 8 Mar | Google To Invest $1 Million to Help Undeserved Women in India & MORE

In the e-commerce space, Twitter is testing a new way to display tweets that link out to e-commerce product pages.

Advertising:

Creative Picks | 8 Mar | Dove, Levis, Prega News

Ritwika Gupta reviews ads by Dove, Levis and Prega News.

News:

Melt Update | 5 Mar | JSW Group Continues Principal Sponsorship Deal with Delhi Capitals & MORE

In other news, FMCG company CavinCare has appointed Amlan pati as digital marketing head.

News:

Melt Update | 4 Mar | Dabur India Launches Premium Variant of Vatika Shampoo

In the digital space, Netflix has launched a new feature called Fast Laughs for mobile devices.

News:

Melt Update | 3 Mar | Publicis Groupe Merges Publicis WW India & Indigo Consulting’s Digital Marketing Teams & MORE

Meanwhile, Kantar has announced Deepender Rana as General Manager for the Insights Division in the South Asia region.

News:

Melt Update | 2 Mar | Flipkart Expands Grocery Services to Over 50 Cities & MORE

In other news, Vinita Shah quits TAM after 16 years.

News:

Melt Update | 1 Mar | Mumbai Indians Partners with DHL Express & MORE

Meanwhile, Godrej has onboarded Ishteyaque Amjad as the Group Head, Corporate Affairs.

Advertising:

Creative Picks | 1 Mar | Hindustan Unilever, Centr, Spotify India

This week, Ritwika Gupta reviews ads by Hindustan Unilever, Centr and Spotify India.

News:

Melt Update | 26 Feb | Facebook Announces Plan to Invest $1 billion to Support News Industry & MORE

In other news, Sony Music India has appointed Sangeetha Aiyer as Director of Promotions.