Ritwika Gupta
Articles by Ritwika Gupta
February 25, 2021 News:
News:
Melt Update | 25 Feb | ICC Announces Global Streaming Partnership with IMG & MORE
In other news, RP Sanjiv Goenka Group has appointed Yogesh Tewari as its Vice President Marketing, FMCG division.
February 24, 2021 News:
News:
Melt Update | 24 Feb | Airtel Enters Ad Business with ‘Airtel Ads’ & MORE:
Meanwhile, Anvesha Poswalia has joined Unilever India as head of digital & e-comm - Home Care
February 23, 2021 News:
News:
Melt Update | 23 Feb | FoxyMoron Appoints Dhruv Warrior as National Creative Director & MORE
In other news, E-learning platform, Unacademy has roped in Sachin Tendulkar as brand ambassador.
February 22, 2021 News:
News:
Melt Update | 22 Feb | OLX Appoints Gautam Thakar as Global CEO, OLX Autos
Meanwhile, Advertising Standards Council of India (ASCI) has released draft guidelines for advertising by influencers on Facebook, Twitter and other social media platforms.
February 22, 2021 Advertising:
Advertising:
Creative Picks | 22 Feb | Burger King India, Asian Paints & Kalyan Jewellers
This week, Ritwika Gupta reviews ads by Burger King India, Asian Paints and Kalyan Jewellers.
February 19, 2021 News:
News:
Melt Update | 19 Feb | Star India Posts Rs 14,337.46 Crore in Revenue from Operations in FY20 & MORE
Meanwhile, Vivo has returned as IPL's title sponsor for the 2021.
February 18, 2021 News:
News:
Melt Update | 18 Feb | Zee Media Q3 Operating Income up 18.3% Due to Strong Ad Revenue Growth & MORE
Meanwhile, S4 Capital joins Amazon’s Climate Pledge initiative.
February 17, 2021 News:
News:
Melt Update | 17 Feb | Nestle India Reports Growth in Online Sales & MORE
In the digital space, Twitter is testing voice messages in direct messages (DMs) in India.
February 16, 2021 News:
News:
Melt Update | 16 Feb | Dentsu Reports Annual Operating Loss of 140.6bn Yen & MORE
In other news, Kinnect has been awarded the digital mandate for TVS StaR City+, TVS Sport, and TVS Jupiter manufactured by TVS Motor Company.
February 15, 2021 News:
News:
Melt Update | 15 Feb | Snapchat User Base Crosses 60 Million Mark in India & MORE:
Meanwhile, Cheil Worldwide Appoints Will Jin as Managing Director, Cheil South West Asia.