Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt Update | 25 Feb | ICC Announces Global Streaming Partnership with IMG & MORE

In other news, RP Sanjiv Goenka Group has appointed Yogesh Tewari as its Vice President Marketing, FMCG division.

News:

Melt Update | 24 Feb | Airtel Enters Ad Business with ‘Airtel Ads’ & MORE:

Meanwhile, Anvesha Poswalia has joined Unilever India as head of digital & e-comm - Home Care

News:

Melt Update | 23 Feb | FoxyMoron Appoints Dhruv Warrior as National Creative Director & MORE

In other news, E-learning platform, Unacademy has roped in Sachin Tendulkar as brand ambassador.

News:

Melt Update | 22 Feb | OLX Appoints Gautam Thakar as Global CEO, OLX Autos

Meanwhile, Advertising Standards Council of India (ASCI) has released draft guidelines for advertising by influencers on Facebook, Twitter and other social media platforms.

Advertising:

Creative Picks | 22 Feb | Burger King India, Asian Paints & Kalyan Jewellers

This week, Ritwika Gupta reviews ads by Burger King India, Asian Paints and Kalyan Jewellers.

News:

Melt Update | 19 Feb | Star India Posts Rs 14,337.46 Crore in Revenue from Operations in FY20 & MORE

Meanwhile, Vivo has returned as IPL's title sponsor for the 2021.

News:

Melt Update | 18 Feb | Zee Media Q3 Operating Income up 18.3% Due to Strong Ad Revenue Growth & MORE

Meanwhile, S4 Capital joins Amazon’s Climate Pledge initiative.

News:

Melt Update | 17 Feb | Nestle India Reports Growth in Online Sales & MORE

In the digital space, Twitter is testing voice messages in direct messages (DMs) in India.

News:

Melt Update | 16 Feb | Dentsu Reports Annual Operating Loss of 140.6bn Yen & MORE

In other news, Kinnect has been awarded the digital mandate for TVS StaR City+, TVS Sport, and TVS Jupiter manufactured by TVS Motor Company.

News:

Melt Update | 15 Feb | Snapchat User Base Crosses 60 Million Mark in India & MORE:

Meanwhile, Cheil Worldwide Appoints Will Jin as Managing Director, Cheil South West Asia.