Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt Update| 2 Feb | WPP & TikTok Enter Global Partnership & MORE

In the OTT space, Disney+ Hotstar has appointed Roopa Sharma as Director – Marketing.

Advertising:

Creative Picks | 1 Feb 2021 | Parle, United Colors of Benetton

This week, Ritwika Gupta reviews two campaigns by Parle and a spot by United Colors of Benetton.

News:

Melt Update | 29 Jan | YouTube Tests New feature to Make Short Clips & MORE

In global news, Publicis Groupe has named Natalie Lam as its first group-level chief creative officer for Asia Pacific, Middle East and Africa.

News:

Melt Update | 28 Jan | Facebook Posts $11.22 billion in Net Income for Q4 & MORE

Meanwhile, FCB India bags integrated communication mandate of Lakme & Elle 18.

News:

Melt Update | 27 Jan | Twitter Acquires Revue, RIL Rebrands Sports & Lifestyle Business To ‘RISE Worldwide’ & MORE

Meanwhile, FMCG major CavinKare has launched a series of fruit-based carbonated drinks.

News:

Melt Update | 25 Jan | Vishnu Mohan Quits Havas After a 25-year stint

Meanwhile, VMLY&R and Geometry have joined forces to launch VMLY&R COMMERCE, a new end-to-end ‘creative commerce company’.

Advertising:

Creative Picks | 25 Jan 2021 | Future Generali India, Jos Alukkas, Hyundai & MORE

This week, Ritwika Gupta reviews ads by Future Generali India, Jos Alukkas and Hyundai.

News:

Melt Update | 22 Jan | IBF Appoints Justice Gita Mittal as Chairperson of BCCC & MORE:

In other news, Whirlpool of India has appointed Lowe Lintas as its marketing and communications partner.

News:

Melt Update |21 Jan | Ogilvy Appoints Steve Soechtig To Lead Experience Practice as Global CEO & MORE

Meanwhile, ZEE Entertainment Enterprises has appointed Ashok Namboodiri as the chief business officer for its international business.