Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt Update | 20 Jan | Netflix Crosses 200M Paying Subscribers & MORE

Meanwhile, Amit Sutha has been elevated to EVP, Executive Director Global Business of Interpublic’s new creative practice, Mediabrands Content Studio.

News:

Melt Update | 19 Jan | Google Backs Dunzo in $40 million Funding Round & MORE

Meanwhile, Urban Company has appointed Abhinav Tyagi as senior vice president, marketing.

Advertising:

Creative Picks | 18 Jan 2021 | Sebamed, Pampers, Burger King

This week, Ritwika Gupta reviews campaigns by Sebamed, Pampers and Burger King.

News:

Melt Update | 15 Jan | Philips Calls $300m Global Review, GMG Names Chief Advertising Officers & MORE

In other news, Guardian Media Group has appointed Claire Blunt as chief advertising officer and CEO, International.

News:

Melt Update | 14 Jan | Google to Pause Political Ads on All Platforms & MORE

Meanwhile, Uday Shankar is forming a new venture with James Murdoch’s Lupa Systems.

News:

Melt Update | 13 Jan | Dentsu International Launches ‘Total Commerce’ in India & MORE

Meanwhile, Amazon has launched Prime Video Mobile Edition – a mobile-only plan in India.

News:

Melt Update | 12 Jan | McCann Appoints Chris Macdonald as CEO & Chair, Harjot Singh as Global CSO

Meanwhile, Viacom18 has appointed Kunal Gaur as its Chief Commercial Officer.

News:

Melt Update | 11 Jan | S4 Capital Acquires Shanghai-based Tomorrow

Meanwhile, HAVMOR has assigned its communication mandate for print and digital media duties to Zero Gravity Communications.

Advertising:

Creative Picks | 9 Jan 2021 |Johnnie Walker, Treeview, Coca-Cola, Thums Up, Pepsi

Ritwika Gupta reviews ads by Johnnie Walker, Treeview, Coca-Cola, Thums Up and Pepsi.