Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt Update | 22 Oct | Zee Announces Strategic Restructuring In Line With Its ‘ZEE 4.0 Strategy’

In other news, Amazon India has announced that it allow employees to work from home (WFH) until June-end 2021.

News:

Melt Update | 21 Oct | IPG CEO Michael Roth Steps Down; Philippe Krakowsky To Succeed & MORE

Meanwhile, Facebook is building a feature for users of its social network called “Neighbourhood”.

News:

Melt Update | 20 Oct | HUL Reports 8.58% Jump In Net Profit For Q2 & MORE

In other news, Marico forays into Chyawanprash category.

Advertising:

Creative Picks | 18 October 2020 | McDonald’s UK, Asian Paints, Myntra

This week, Ritwika Gupta reviews ads by McDonald's UK, Asian Paints and Myntra.

News:

Melt Update | 16 Oct | McCann Chairman and CEO Harris Diamond To Retire & MORE

Meanwhile, Zee Entertainment Enterprises has announced the launch of a Marathi music channel, ‘Zee Vajwa’.

News:

Melt Update | 15 Oct | Parle Agro To Spend Rs 40-45 Cr To Market B-Fizz & MORE

In other news, Mindshare fires Global CEO & Founder, Nick Emery.

News:

Melt Update | 14 Oct | IAA Urges Government To Provide A Safe Environment To Advertise; ASCI, The Ad Club, AAAI condemn attacks on Tanishq ad & MORE

Meanwhile, Google Journalist Studio has introduced two new tools for reporters.

News:

Melt Update | 13 Oct | Tanishq Jewellery Withdraws Ad Amid Social Media Controversy & MORE

Meanwhile, Twitter has appointed Lauren Myers-Cavanagh as its new head of policy communications for APAC.

News:

Melt Update | 12 Oct | IAA Partners With UNICEF For Research On Advertising Gender Representation & MORE

Meanwhile, Microsoft has decided to expand its work-from-home policy and make it permanent for some workers.