Ritwika Gupta

Articles by Ritwika Gupta

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Creative Picks | 24 Jan | McDonald’s Sweden, Hyundai Motor India, Netflix India

This week, Ritwika Gupta reviews ads by McDonald's Sweden, Hyundai Motor India and Netflix India.

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Melt Update | 21 Jan | Amazon Opens First Physical Clothing Store & MORE

In other news, Instagram is launching trials of a subscription service that will allow users to pay for extra content from creators.

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Melt Update | 20 Jan | MediaCom Appoints Rupert McPetrie as APAC CEO & MORE

In global news, Foodpanda has promoted Kevin Zagolin to APAC head of virtual brands.

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Melt Update | 19 Jan | Essence Promotes Tim Irwin as Global COO & MORE

Meanwhile, Microsoft has announced a $69 billion deal to purchase US gaming giant Activision Blizzard, the firm behind hits like "Call of Duty" and “Candy Crush”.

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Melt Update | 18 Jan | Meta Appoints Meghna Apparao as Director, E-commerce, India & MORE

In global news, Snap has appointed Gareth Leeding as Head of Creative Strategy, APAC.

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Melt Update | 17 Jan | S4 Capital Merges 4 Mile Analytics with Media Monks & MORE

Meanwhile, Havas Media Group India has elevated Uday Mohan to the role of President and Chief Client Officer.

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Creative Picks | 17 Jan | Olay India, Apple, Hero Motocorp

This week, Ritwika Gupta reviews ads by Olay, Apple and Hero MotoCorp.

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Melt Update | 14 Jan | Britannia Industries Appoints Amit Doshi as CMO & MORE

In global news, Wavemaker UK has hired former Lucky Generals chief executive Katie Lee as its chief growth officer.

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Melt Update | 13 Jan | Britannia VP – Marketing Vinay Subramanyam Moves On & MORE

Meanwhile, ASCI has launched a report titled 'What India takes offence to' detailing six trends that offend the sensibilities of Indian consumers.

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Melt Update | 12 Jan | Dentsu International Appoints Nnenna Ilomechina as Global COO & MORE

Meanwhile, Samya Deb has joined YouTube as Head of Brand Creative Studio.