Ritwika Gupta
Articles by Ritwika Gupta
September 15, 2020 News:
News:
Melt Update | 15 Sep | YouTube Launches ‘YouTube Shorts’ & MORE:
Meanwhile, Network Advertising has announced the appointment of Harish Shriyan and Amit Ray as executive directors.
September 14, 2020 News:
News:
Melt Update | 14 Sep | Kyoorius Announces Winners For 2020 Kyoorius Creative Awards & MORE
Meanwhile, Facebook has appointed Arun Srinivas as director of its global business group.
September 12, 2020 Advertising:
Advertising:
Creative Picks | 12 September 2020 | Netflix, Horlicks & Apple
Ritwika Gupta reviews ads by Apple, Netflix and Horlicks.
September 11, 2020 News:
News:
Melt Update | 11 Sep | Facebook Launches College-Only Platform, ‘Facebook Campus’ & MORE
Meanwhile, DDB Mudra Group has been assigned the integrated marketing communications mandate for McDonald’s India - North and East.
September 10, 2020 News:
News:
Melt Update | 10 Sep | Subhash Kamath Elected As ASCI Chairman & MORE
Meanwhile, L&K Saatchi & Saatchi has announced a new addition to its planning function and has roped in Disha Pinge as Vice President.
September 9, 2020 News:
News:
Melt Update | 9 Sep | Flipkart Expands Its Kirana Onboarding Program & MORE
In the OTT space, Netflix has appointed Bela Bajaria as vice president, global television.
September 8, 2020 News:
News:
Melt Update | 8 Sep | Airtel Partners With Voot & MORE
In other news, apparel brand Arrow has announced Hrithik Roshan as brand ambassador.
September 7, 2020 News:
News:
Melt Update | 7 Sep | Vodafone & Idea Launch Integrated Brand Identity – Vi & MORE
Meanwhile, Sonia Huria, Head of Corporate Marketing, Communications and Sustainability for Viacom18 has been appointed by Amazon Prime Video to lead all communication efforts for its India operations.
September 2, 2020 News:
News:
Melt Update | 2 Sep | IPL Announces CRED As Official Partner & MORE
Meanwhile, TBWA\India has appointed Namrata Nandan and Srijib Mallik as executive directors.
September 1, 2020 News:
News:
Melt Update | 1 Sep | Zee Entertainment Launches Zee Plex, a ‘Cinema2Home’ Service & MORE
Meanwhile, PepsiCo India has inked a co-branding pact with Bharti Airtel.