Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt Update | 15 Sep | YouTube Launches ‘YouTube Shorts’ & MORE:

Meanwhile, Network Advertising has announced the appointment of Harish Shriyan and Amit Ray as executive directors.

News:

Melt Update | 14 Sep | Kyoorius Announces Winners For 2020 Kyoorius Creative Awards & MORE

Meanwhile, Facebook has appointed Arun Srinivas as director of its global business group.

Advertising:

Creative Picks | 12 September 2020 | Netflix, Horlicks & Apple

Ritwika Gupta reviews ads by Apple, Netflix and Horlicks.

News:

Melt Update | 11 Sep | Facebook Launches College-Only Platform, ‘Facebook Campus’ & MORE

Meanwhile, DDB Mudra Group has been assigned the integrated marketing communications mandate for McDonald’s India - North and East.

News:

Melt Update | 10 Sep | Subhash Kamath Elected As ASCI Chairman & MORE

Meanwhile, L&K Saatchi & Saatchi has announced a new addition to its planning function and has roped in Disha Pinge as Vice President.

News:

Melt Update | 9 Sep | Flipkart Expands Its Kirana Onboarding Program & MORE

In the OTT space, Netflix has appointed Bela Bajaria as vice president, global television.

News:

Melt Update | 8 Sep | Airtel Partners With Voot & MORE

In other news, apparel brand Arrow has announced Hrithik Roshan as brand ambassador.

News:

Melt Update | 7 Sep | Vodafone & Idea Launch Integrated Brand Identity – Vi & MORE

Meanwhile, Sonia Huria, Head of Corporate Marketing, Communications and Sustainability for Viacom18 has been appointed by Amazon Prime Video to lead all communication efforts for its India operations.

News:

Melt Update | 2 Sep | IPL Announces CRED As Official Partner & MORE

Meanwhile, TBWA\India has appointed Namrata Nandan and Srijib Mallik as executive directors.

News:

Melt Update | 1 Sep | Zee Entertainment Launches Zee Plex, a ‘Cinema2Home’ Service & MORE

Meanwhile, PepsiCo India has inked a co-branding pact with Bharti Airtel.