Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt Update | 5 Aug | Walt Disney Company To Launch General Entertainment Streaming Service In 2021 & MORE

In other news, Atika Malik, COO of Cheil India, has stepped down from her role.

News:

Melt Update | 4 Aug | Coca Cola India Launches Two New Minute Maid Variants & MORE

Meanwhile, Gayatri Yadav has joined Sequoia India as the Chief Marketing Officer.

News:

Melt Update | 3 Aug | IPL Retains Vivo As Title Sponsor & MORE

Meanwhile, Microsoft is in talks with TikTok's Chinese parent company, ByteDance to buy not just its US operations, but also those in Australia, New Zealand and Canada.

Advertising:

Creative Picks | 01 Aug 2020 | Nike, Amazon India, Coca-Cola

This week, Ritwika Gupta reviews ads by Nike, Amazon India and Coca-Cola.

News:

Melt Update | 31 July | Facebook Sees 10% YOY Growth In Advertising Revenue & MORE:

Meanwhile, Romil Ramgarhia has quit as BARC India COO after a six-year stint.

News:

Melt Update | 30 July | ITC Drags Godfrey Phillips To Court Over Infringement Of Its Mark ‘Flake’ & MORE:

Meanwhile, Walmart is rolling out a new tool that shows if people buy a product after seeing an ad for it.

News:

Melt Update | 29 July | Omnicom’s Advertising Business Reports A 27% fall In Organic Revenue & MORE

Meanwhile, Raymond will be cutting jobs, rents, and marketing costs to decrease expenses by as much as 35% for the financial year started 1 April 2020.

News:

Melt Update | 28 July | Snapchat Partners With DAN India, Flipkart Launches ‘Flipkart Quick’ & MORE:

Meanwhile, Flipkart launches 'Flipkart Quick'.

News:

Melt Update | 27 July | Ogilvy India Elevates Hephzibah Pathak As Vice Chairperson & MORE

Meanwhile, mcgarrybowen India names Nishi Kant as new President.

News:

Melt Update | 24 July | IPL 2020 To Commence On 19th September In UAE & MORE

In other news, Publicis Groupe has announced the integration of BBH into Publicis Groupe and a joint leadership team that will oversee BBH-PWW India.