Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt Update | 23 July | DDB Worldwide Elevates Martin O’Halloran As Global CEO & MORE:

In other news, Bharti Airtel has appointed Ganesh Lakshminarayanan as chief executive officer (CEO) of the company’s enterprise business.

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Creative Picks | 22 July 2020 | Apple, Bumble, Audible

Ritwika Gupta reviews ads by Apple, Bumble and Audible.

News:

Melt Update | 22 July | Saatchi & Saatchi Propagate Appoints Sachin Dhirand and Sugandha Garg To Its New Delhi & Bangalore Team respectively & MORE

Meanwhile, Wavemaker India has bagged the media mandate for lifestyle brand, Chumbak.

News:

Melt Update | 21 July | Dabur Files Case Against Marico, Alleging That Marico Copied Packaging For ‘Saffola Honey’ & MORE:

Meanwhile, LinkedIn has announced that it would cut about 960 jobs, or 6% of its global workforce, as the coronavirus pandemic is having a sustained impact on demand for its recruitment products.

News:

Melt Update | 20 July | BCCI Looking To Hold IPL 2020 between 26 September-8 November 2020 & MORE:

Meanwhile, ZEE5 has appointed Manish Kalra to lead their AVOD (ad video on demand) as Senior Vice President and Business Head.

News:

Melt Update | 17 July | Netflix Adds 10.1 Million Paid Users In Q2 2020 & MORE

In other news, Wunderman Thompson India has won the global creative mandate of PepsiCo-owned Mountain Dew.

News:

Melt Update | 16 July | WPP To End Salary Cuts For Senior Agency Executives & MORE:

In other news, Amazon has extended work from home for employees until 2021.

News:

Melt Update | 15 July | Google To Invest Rs 33,737 Crore In Jio Platforms & MORE

Furthermore, Reliance industries has announced the launch of a new OTT platform, Reliance Jio TV+.

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Creative Picks | 14 July 2020 | Apple, ZEE, Sunsilk

This week, Ritwika Gupta reviews campaigns by Apple, Zee Entertainment Enterprises and Sunsilk.

News:

Melt Update | 14 July | Walmart to Invest $1.2 Billion in Flipkart & MORE:

Meanwhile, Oyo Hotels & Homes has partnered with Unilever to enhance its ‘Sanitised Stays’ initiative at its properties globally.