Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt Update | 26 May | Uber India To Lay Off 600 Employees & MORE

In other news, menswear brand, Peter England, from the house of Aditya Birla Fashion and Retail, has roped in Ayushmann Khurrana as brand ambassador.

News:

Melt Update | 25 May | ITC Limited To Acquire Sunrise Foods & MORE

Meanwhile, Salman Khan has launched a new grooming and personal care brand called FRSH which has rolled out its first set of products in the hand sanitiser space.

News:

Melt Update | 22 May| KKR To Invest Rs 11,367 Into Jio Platforms & MORE:

Meanwhile, SBI General Insurance has assigned its creative duties to Rediffusion.

News:

Melt Update | 20 May | Raj Gupta Retires After 28-Year Stint With Lowe Lintas & MORE:

Meanwhile, Facebook has launched “Shops”, a service that will allow small business owners to showcase their products on the platform.

News:

Melt Update | 18 May |General Atlantic Invests Rs 6,598.38 Crore In Reliance Industries & Jio Platforms & MORE:

In other news, Swiggy will be cutting 1,100 jobs and scaling down some adjacent businesses as it looks to reduce costs to survive the coronavirus pandemic.

News:

Melt Update | 14 May | Publicis Worldwide Shuts One Of Its Bengaluru Divisions & MORE

Meanwhile, Hill+Knowlton Strategies has appointed Abhishek Gulyani as chief executive officer in India.

Advertising:

Creative Picks | 11 May 2020 | Ad Films | Himalaya Pure Hands, Dabur Amla & Aviation Gin

Ritwika Gupta reviews ads by The Himalaya Drug Company, Dabur Amla Hair Oil and Aviation Gin.

News:

Melt Update | 8 May | Vista Equity Partners To Invest Rs 11,367 Crore Into Jio Platforms & MORE

In global news, Mark Wenneker, MullenLowe’s U.S. chief creative officer, is leaving the company, the latest high-profile agency executive to exit in recent weeks.

News:

Melt Update | 6 May | Walt Disney Company Reports A Loss Of $1.4 billion & MORE

Meanwhile, Facebook has launched a new connectivity app called Discover to help those who can’t afford to get online access information on the web.

News:

Melt Update | 4 May | Silver Lake To Invest $750 million In Reliance Industries and Jio Platforms & MORE

Meanwhile, India Bags 4 Metals At New York Festivals Advertising Awards 2020.