Ritwika Gupta
Articles by Ritwika Gupta
May 1, 2020 Marketing:
Marketing:
Creative Picks | 1 May 2020 | Marketing Campaigns | Burger King, BBlunt, Cadbury
Ritwika Gupta reviews marketing initiatives by Burger King, BBlunt and Cadbury.
April 30, 2020 News:
News:
Melt Update | 30 April 2020 | Facebook posts 17% jump in ad revenue for Q1 2020 & MORE
Meanwhile, John O’Keeffe has resigned from his post as the Global Chief Creative Officer of WPP, after serving there for 12 years.
April 28, 2020 News:
News:
Melt Update | 28 April |Dentsu Aegis Network Promotes Neil Gissler To Global COO Role & MORE
In other news, Wavemaker has roped in MK Machaiah as business head for the ITC unit,
April 27, 2020 Advertising:
Advertising:
Melt TV | Episode 63 | Creative Picks
A look at our selection of ads for this week's creative picks.
April 24, 2020 News:
News:
Melt Update | 24 April | Google To Slash Marketing Budgets By Half & MORE
In other news, Publicis Groupe has promoted Justin Billingsley to a new role of global chief marketing officer.
April 22, 2020 News:
News:
Melt Update | 22 April | Facebook To Invest In Reliance Jio & MORE
Meanwhile, Coca-Cola slams brakes on global ad spend.
April 20, 2020 Advertising:
Advertising:
Creative Picks | 20 April 2020 | Advertisements | Vodafone, Surf Excel, Government of India
This week, Ritwika Gupta reviews ads by Vodafone, Surf Excel and a public service announcement by the Government of India.
April 20, 2020 News:
News:
Melt Update | 20 April | Cannes Lions To Launch ‘Lions Live’ & MORE
Meanwhile, Jeep has retained Leo Burnett as its creative agency after a multi-agency pitch.
April 16, 2020 News:
News:
Melt Update | 16 April | AAAI Seeks Support From Government For Business Continuity & MORE
In other news, Maurice Lévy, former CEO of Publicis Groupe, has left WeWork just three months after taking on the role of interim chief marketing officer.
April 14, 2020 News:
News:
Melt Update | 14 April | Sudhanshu Vats, Group CEO and MD of Viacom18, Resigns & MORE
In other news, there are 19 shortlists for India at New York Festivals Advertising Awards 2020.