Ritwika Gupta

Articles by Ritwika Gupta

Marketing:

Creative Picks | 1 May 2020 | Marketing Campaigns | Burger King, BBlunt, Cadbury

Ritwika Gupta reviews marketing initiatives by Burger King, BBlunt and Cadbury.

News:

Melt Update | 30 April 2020 | Facebook posts 17% jump in ad revenue for Q1 2020 & MORE

Meanwhile, John O’Keeffe has resigned from his post as the Global Chief Creative Officer of WPP, after serving there for 12 years.

News:

Melt Update | 28 April |Dentsu Aegis Network Promotes Neil Gissler To Global COO Role & MORE

In other news, Wavemaker has roped in MK Machaiah as business head for the ITC unit,

Advertising:

Melt TV | Episode 63 | Creative Picks

A look at our selection of ads for this week's creative picks.

News:

Melt Update | 24 April | Google To Slash Marketing Budgets By Half & MORE

In other news, Publicis Groupe has promoted Justin Billingsley to a new role of global chief marketing officer.

News:

Melt Update | 22 April | Facebook To Invest In Reliance Jio & MORE

Meanwhile, Coca-Cola slams brakes on global ad spend.

Advertising:

Creative Picks | 20 April 2020 | Advertisements | Vodafone, Surf Excel, Government of India

This week, Ritwika Gupta reviews ads by Vodafone, Surf Excel and a public service announcement by the Government of India.

News:

Melt Update | 20 April | Cannes Lions To Launch ‘Lions Live’ & MORE

Meanwhile, Jeep has retained Leo Burnett as its creative agency after a multi-agency pitch.

News:

Melt Update | 16 April | AAAI Seeks Support From Government For Business Continuity & MORE

In other news, Maurice Lévy, former CEO of Publicis Groupe, has left WeWork just three months after taking on the role of interim chief marketing officer.

News:

Melt Update | 14 April | Sudhanshu Vats, Group CEO and MD of Viacom18, Resigns & MORE

In other news, there are 19 shortlists for India at New York Festivals Advertising Awards 2020.